Makeup

Barbie Day: How to nail the Barbiecore look (and everything you’ll need to do it)

Think pink

09.03.2023

By Redzhanna Jazmin

Barbie Day: How to nail the Barbiecore look (and everything you’ll need to do it)

What makes a makeup look Barbiecore-certified? How can one adopt the buzzy aesthetic faithfully? All this and more below…

Last year, the “bimbofication” of women took TikTok by storm. The microtrend saw girls embracing long-forgotten Y2K trends—from bleached blonde hair to hyper-femininity and a penchant for all things pink and sparkly, these are just a few things that came back en vogue with the movement.

Bimbocore has captured the attention of many, and its draw goes beyond aesthetics. Whether one adopted the trend as an attempt to heal their inner pick-me girl, as a form of rebellion to challenge the misogynistic condemnation of early-aughts “bimbos”, or just because looking like a bimbo is fun, the wave of bimbofication defined the cultural zeitgeist of last year.

Now, with the Margot Robbie-lead Barbie film set to launch this July, a newer subset of the trend has also become popular: Barbiecore. While Bimbocore was focused on a bigger narrative shift, Barbiecore is more of a hone-in on the aesthetics of the movement. After all, early Y2K fashion certainly draws plenty of inspiration from our favourite Mattel Doll. Therefore, with Barbiecore, there is less emphasis on the cultural and social aspects of being a bimbo—it’s all about the look.

Now, this begs the question: How can you emulate it in your own style? Good news—we’re here to help. There are three motifs that guide the Barbiecore aesthetic in makeup specifically:

  1. Lots of gloss, shimmer, and glitter
  2. A neat, polished finish (read: Perfectly yassified)
  3. Lots and lots of pink!

Once you incorporate these three tenets, you’re pretty much there. Ahead, we’ve compiled all the inspo you could need to hop on the Barbie trend for yourself from our favourite makeup artists—as well as everything you’ll need to get the look.

 

THE INSPIRATION:

This hot pink lip by Patrick Ta

 

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A post shared by elsa (@hoskelsa)

 

This sultry purple eye and berry pink lip by Hung Vanngo

 

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A post shared by Hung Vanngo (@hungvanngo)

 

This stunning wash of pink by Lisa Elderidge

 

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A post shared by Lisa Eldridge (@lisaeldridgemakeup)

 

This candy-coloured eye look by Pat McGrath

 

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A post shared by Anna Sui (@annasui)

 

These XXL Lashes from Charlotte Tilbury

 

This cowboy chic take on Barbie by Isamaya Ffrench

 

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A post shared by Isamaya Ffrench (@isamayaffrench)

This frosted pink lip and cheek by Bea Sweet

 

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A post shared by BEA SWEET (@beasweetbeauty)

 

COP THE VIBE:

 

Find more beauty inspo here.

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