Some would argue that diamonds are a girl’s best friend. We beg to differ. For us, it’s lipstick. Nothing sparks confidence more than the perfect shade of scarlet, rose, or orange—whatever suits your fancy, as long as it’s bold. So, when the clock strikes 12 and the city comes alive, a girl has got to be equipped with a killer pout to see her through to dawn.

That’s where Chanel’s brand new Rouge Allure Velvet Nuit Blanche comes in. Drawing inspiration from the magical energy of the night, the collection features the iconic Rouge Allure Velvet lipsticks in an exclusive white case trimmed with black. It’s a capsule of eight vivid shades that marks a night out to remember, hour by hour.

The Rouge Allure Velvet Nuit Blanche campaign sees house ambassador Margot Robbie stun in the vibrant collection as she takes it out on the town. The Barbie actress has cemented her reputation as a bonafide style icon, and she captures the sophistication and allure of this collection effortlessly. Ahead, find an exclusive behind-the-scenes look at the campaign.

The shades in the collection tell a story—find out how a night in Chanel plays out with Rouge Allure Velvet Nuit Blanche below:

00:00 — 01:00

The first two shades in the collection mark the start of the night. Shade 00:00 is a gorgeous sienna red, the ultimate It Girl hue made to turn heads as you walk into the room. Then, shade 01:00 is here to break the ice—a gorgeous brick orange that’ll keep all eyes on your smile.

02:00 — 03:00

Once the party is in full swing, it’s time to swipe on shade 02:00, an orangey red to keep the energy up. Then, keep the good times rolling with the vibrant fuchsia hue of shade 03:00. After all, there’s no time like the present to let loose!

04:00 — 05:00

Love is in the air as the witching hour comes and goes, and things start slowing down as four o’clock rolls around. It’s time to settle into the warm brown hue of shade 04:00 before curling up in the purple embrace of shade 05:00.

06:00 — 07:00

As the sun rises with the break of dawn, soft hues of rosewood and soft pink emerge in shades 06:00 and 07:00 respectively, blooming as the city wakes with the first rays of daylight.

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