Korean makeup artist Pony lets us in on her Shiseido makeup favourites and tricks of her trade
Korean beauty YouTuber and makeup artist Park Hye Min, or Pony to her fans, is taking on the world, one beauty tutorial at a time. The graphic designer-turned-makeup artist boasts a whopping 5.6million followers on Instagram, along with more than 4million subscribers on her YouTube channel that she had launched a little over three years ago. It's easy to see why she has garnered a legion of followers—part of Pony's popularity is attributed from her creative beauty tutorials (you might have seen her Taylor Swift transformation video that went viral a couple of years ago). She narrates her tutorials with the efficacy and charm of a seasoned makeup artist, offering beauty tips you might not possibly glean elsewhere.
Recently appointed as the ambassador for Shiseido's new makeup collection, Pony shares her favourite ways of using products from the lineup along with what you can find in her beauty bag:
What are some of your tips on wearing the new Shiseido Aura Dew highlighter?
Pony: As you know, the Aura Dew is a multi-use product, so it can be used on the eyelids for a wash of shimmer. But I also like using it as a highlighter on the cheekbones and higher points of the face, and also on the shoulders or collarbone for an allover glow. The texture is a hybrid between cream and powder, and it is very easy to blend—you can apply it with either your fingers or a brush.
What colour of the Kajal InkArtist liner are you wearing right now, and what's your favourite way to use it?
Pony: My favourite shade—also what I am wearing right now—is 01 Tea House, a versatile brown. The Kajal InkArtist is great to be used in three ways: you can use it as an eyeshadow to apply in the inner corners of your eye, as a tightliner for the upper lash line, and also as a definer for the lower lash line. If you want to have a more natural look, try the first two steps; but for a bolder look, incorporate the last step to your makeup routine.
What's your favourite shade of the VisionAiry Gel Lipstick?
Pony: I like the VisionAiry Gel Lipstick in shade 203 Night Rose. It's quite straightforward with this lipstick—if you prefer a more pigmented look, apply it directly from the tube. You can also use an eyeshadow brush to apply the lip colour on the lips for a smudged effect, and it is also versatile enough to be used on the cheeks for a subtle, flushed look.
What are your favourite makeup trends this year?
Pony: I'm currently into makeup looks that are bright and clean—something like the clear, glassy makeup look that's popular on social media. I think my inspiration came from the PVC fashion trend that blew up earlier this year.
What do you like about the Shiseido Synchro Skin Glow Cushion Compact?
Pony: The Glow Cushion is quite a game-changer in a sense that it doesn't give a matte finish, but it offers a natural coverage. It brightens the skin with the help of hyaluronic acid, and can be layered on if you want more coverage to your skin.
What are some of the Shiseido makeup products in your travel beauty bag?
Pony: I must have the Synchro Skin Glow Cushion Compact in my makeup pouch—it's great for humid and hot climates because of its non-matte finish. The second would be the Mimimalist WhippedPowder blush from the new Shiseido collection because it can be used so easily—I like to use the pinks and corals as a blush, and the darker tones for a bronzed finish. I tend to get chapped lips when I travel, so I recently added the VisionAiry Gel Lipstick in my bag. The formula is infused with water and I like that it adheres easily to my lips without bleeding into my lip lines.
How do you decide on what beauty tutorials to create for your YouTube channel?
Pony: It's important to find out what my fans would want to see and learn more from my videos. I always go through all my comments on my videos to learn about what they are keen on. My audience demographic is diverse and they come from various countries around the world. Whether it's makeup to suit different seasons, a festival-ready look, a graduation beauty tutorial—these are all the ideas I get from my viewers.
What is one important advice you can share with our readers?
Pony: When it comes to makeup application, how you handle makeup is really important. I've seen some people who get heavy-handed and the final look isn't natural at all.
I always use the "100%" rule of thumb when I apply my makeup, whether it's an everyday makeup look or a dramatic smoky eye—first, separate your face into three areas: eyes, cheeks, and lips. If you are going for a dramatic eye, say 70%, then your lips and cheeks should be kept to a 20% and 10% ratio respectively for a balanced finish. Swap that ratio if you'd like to draw attention to your lips or cheeks.
Watch Pony demonstrate two makeup looks with Shiseido's new makeup collection here: