3 Trusted Family Beauty Brands Every New Mother Should Know
Mum's the word

Formulated for mum, dad and the kids, these beauty brands allow you to pamper the whole family without compromising on skin safety.
Parenthood is both the ultimate gift and the ultimate test. Growing a human being in your belly, birthing them, and watching them grow is an incredibly rewarding experience, of course. But as we all know, it also comes with a lot of sacrifices.
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For a start, sleep is a thing of the past for new parents—at least until your little one gets old enough to make it through the night. Self-care is also among the first few things to go by the wayside for new parents, and especially new mums. With all your free time taken up by your baby, it’s hard to carve out me-time.
Plus, given that baby skin is notoriously delicate and prone to react to beauty products, you might find that your current self-care routine just doesn’t cut it for motherhood. Not only are retinoids a known no-no for pregnant and breastfeeding mums, but fragranced and active-rich skincare and makeup products are too!
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That said, while you may have to hold off on your go-to beauty favourites for a few months, you shouldn’t have to compromise on a good skincare routine. Believe it or not, there are products that have been designed for families, and these pregnancy-safe and kid-safe formulations will help keep your family’s skin in great shape. We’ve rounded up the best family-friendly skincare brands for you and your kids—find out where to shop them below:
Evereden
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Designed to cater to toddlers, teens, and parents alike, Evereden offers an impressive roster of products spanning skincare, hair care, and body care. New mums will love the brand’s Nourishing Stretch Mark Cream, Petit Bouquet Belly Serum, and Tinted Lip Oil, and kids will fawn over the baby-safe and kid-safe face creams, sunscreens and body washes. There really is something for the whole family here!
Pop Neutral
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Pop Neutral’s body care lineup is formulated to see mothers through pregnancy, postpartum and beyond. From skin-repairing aloe vera gels to stretch-mark lightening oils, these essentials are here to keep you comfortable as you embrace motherhood. Better yet, the homegrown products are all safe for babies and kids too—no risk of rashes or reactions here!
Baby Dior
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If you don’t want to give up your luxury skincare, we have great news. Baby Dior’s collection includes a skincare range and an alcohol-free fragrance formulated for babies and children (and mum, if she fancies!). From the Bonne Étoile Scented Water, the Baby Dior L’Eau Très Fraîche cleansing water, the Baby Dior La Mousse Très Fondante cleansing foam, and the Baby Dior Le Lair Très Tendre hydrating milk, it’s a range your kids will adore.
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