BURO Spotlights: An inside look at Shiseido Professional’s 2024 Beauty Creators Connect in Japan
Beauty

BURO Spotlights: An inside look at Shiseido Professional’s 2024 Beauty Creators Connect in Japan

Shear genius

26.09.2024

By Jolin Lee

Images: Shiseido Professional

Here’s your front-row seat to one of the most spectacular hair shows of 2024, Shiseido Professional’s Beauty Creators Connect in Japan.

Japan has long been celebrated for its incredible offerings from exquisite cuisine and rich culture to advanced technology and stunning beauty products. When it comes to beauty, Japan is a leader—not just in skincare an makeup, but also in haircare. Shiseido Professional has established itself as a leader in the hair industry, renowned for its innovation, quality, and creative artistry. We had the chance to visit the land where it all began—Tokyo, the bustling heart of Japan, for the 2024 Beauty Creators Connect event.

Shiseido Professional takes immense pride in its products, a commitment reflected in the passion and dedication of its ambassadors. At the recent Beauty Creators Connect 2024, these professionals, ambassadors, and stylists gathered to celebrate innovation, passion, and of course, the art of hair! Approximately 1,700 beauty creators from 10 Asian countries and regions gathered at Yoyogi National Stadium, Tokyo for the show of a lifetime. This landmark event was nothing short of an extraordinary celebration of hair artistry, leaving everyone spellbound.

The excitement kicked off with electrifying hair demonstrations from representatives across the globe, including Malaysia’s own Daviv Goh, Chief Director of D Hair Park, who dazzled the audience with his stunning techniques. We’ve also witnessed the artistry of Hiroyuki Teruya from “in chelsea,” who revealed cutting and styling techniques inspired by “Primence” and “Beauty Creators Inspire”, joined by ambassadors from seven Asian countries and regions. Following that, an inspiring business seminar was conducted by Korea’s Chahong, a trailblazer in the beauty industry whose branding insights have graced numerous middle school art textbooks. Then, the stage transformed into a dazzling showcase as some of the world’s most renowned artists presented spectacular hair shows, spotlighting the future of hair artistry with breathtaking works from Tadashi Harada, Jurk, Tensize from Japan, and Akozo from China.

The atmosphere reached a thrilling peak with the announcement of the Beauty Innovator Award 2023-24, where top beauty creators from six Asian countries and regions—China, Hong Kong, Japan, Korea, Taiwan, and Thailand—fiercely competed for a coveted spot in the finals. On stage, these gifted stylists showcased their mesmerising creations, each looking more enchanting than the last.

Words alone can’t capture the wonders of the show—watch the video below for a quick recap!

 

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