Tried and tested: Shu Uemura Rouge Unlimited

Tried and tested: Shu Uemura Rouge Unlimited

A shade for every occasion

Text: Wei Yeen Loh

Image: Yi Suen Chong

Read on to find out how Shu Uemura's revamped Rouge Unlimited lipsticks fared in our beauty books.

Shu Uemura's revolutionary lipstick range, the Rouge Unlimited, has undergone a revamp this season with an all-new colour range and formula. Riding high on its signature texture that is both lightweight yet buildable, the reinvented formula boasts a luminous colour finish that glides on evenly, melting on the lips upon application. The Rouge Unlimited now comes in 38 new shades ranging from burgundy and red to coral and pink alongside four new "mixer" shades that you can use to experiment, whether for gradation or blurring.


For this review, I took on the eight new shades of Rouge Unlimited from each colour family to swatch and try:

Tried and tested: Shu Uemura Rouge Unlimited (фото 1)

As you can see, each lipstick colour has different undertones (cool/warm) depending on the colour family it is from. The beauty about Rouge Unlimited is that anyone can rock a wine, red, pink, and coral in a distinctive way thanks to a variety of colours. Those who love a fiery, chilli red can go for OR564, and perhaps switch it up with a darker, more beguiling red (RD154) for a night out.


What makes the Rouge Unlimited stand out is how layerable it is. While it isn't the most pigmented with the first swipe, the lipstick allows you to build a more nuanced colour payoff as you go. I didn't have to worry about accidentally colouring outside my lip line as the smooth texture doesn't leave a hard-to-remove stain. So this is definitely one for 1) those who have shaky hands, and 2) those who aren't fans of using lip brushes. Also, for someone who's got an unhealthy amount of lip lines that I can't seem to get rid off, the Rouge Unlimited is on my favourite lipstick list as it does not sink into the creases—one less worry over unsightly/uneven lip colour. Fast forward to a few hours later, my lips were thoroughly moisturised and the colour was still intact.

One of the plus points of the Rouge Unlimited is the number of ways you can rock each shade. Thanks to four 'mixer' shades as mentioned above, you can add different colour and textured effects to your pout. Try Purple for a deeper colour, Yellow for a warmer, brighter disposition; and if you like shimmer and sparkle, go for Glitter and Pearl as a 'topcoat' for your existing lip colour. As per the lookbook, I was inspired to take on a dual-toned lip look—I used a vivid pink hue (PK355) over my lips with the Purple mixer on the edges for added dimension. Tip: A lip brush will come in handy in mixing up these colours for an edgy look.


Shu Uemura Rouge Unlimited (RM95) is now available at all Shu Uemura boutiques nationwide.


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