Watch: The film campaign for Tiffany & Co.’s new fragrance

The scent of sophistication


By Wei Yeen Loh

Watch: The film campaign for Tiffany & Co.’s new fragrance

Now you can have a scent to match your Tiffany & Co. key pendant. The American jeweller branches out to beauty with its first fragrance that will be launched this November, created by master perfumer Daniela Andrier of Givaudan. A first peek of this eau de parfum was spotted in the film campaign, shot by renowned photographer Steven Meisel and directed by the brand’s chief artistic officer Reed Krakoff. Featuring models Julia Nobis, Achok Majak, Vittoria Ceretti, and Georgina Grenville, the cast lip-syncs to a cover of The Beatles’ ‘All You Need Is Love’—sang by Tiffany & Co.’s new star for Autumn/Winter 2017, St. Vincent.

“The soundtrack is something that I think we all multi-generationally have this great affection for. St. Vincent was able to bring this real newness and depth to the interpretation.” – Caroline Naggiar, senior vice president of marketing at Tiffany & Co.

Watch the film campaign here:

Termed a “universal” scent that reinterprets the top ingredients of traditional haute perfumery, the fragrance boasts a floral-musk profile that would appeal to most. Its top notes of vert de mandarine offer a vibrant touch, while heart notes of iris steal the show with aplomb. The jewellery house has a deeply-rooted history with this flower species—iris has been traced back to earlier sketches within the Tiffany Archives, and it was also an iris brooch that gave Tiffany & Co. the grand prize at the Paris Exposition in 1900. For this fragrance, iris butter was created via a meticulous extraction method, using only flowers that have been harvested in France during the months of July and August. While the signature ingredient gives the scent a feminine undertone, patchouli-musk base notes leave an unpredictable yet welcoming denouement.

Check out a BTS of the ad campaign in this exclusive video:

Available at Tiffany & Co. boutiques in KLCC and Pavilion Kuala Lumpur.

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