The new 24-hour brightening treats you need to know about

Brightening just got better


By Terry Saw

The new 24-hour brightening treats you need to know about

When the Crescent White Full Cycle Brightening range first launched, it staked its claim as a beauty breakthrough in brightening skincare by introducing a collection of intelligent products that worked in sync with the skin’s circadian rhythm. Formulated especially for the Asian woman in mind, the range – infused with potent powers of the exclusive Light Cycle QD Complex coupled with a host of active ingredients – wasted no time in repairing hyperpigmentation caused by the skin’s own day and night cycle and environmental exposure to deliver naturally beautiful and brighter-looking skin over time.

Now, joining this all-encompassing brightening range, which repairs and protects the skin by day and night without so much as expecting a ‘time out’, are five new skincare and two makeup treats for the most wholesome brightening journey. Here’s a quick snapshot of what to expect:

Crescent White Full Cycle Brightening Milky Emulsion, RM275

This fast-absorbing emulsion goes on after the use of an essence to prevent and reduce visible dark spots and skin discolouration like a champ – all while keeping the skin super-hydrated.


Crescent White Full Cycle Brightening Rich Moisture Crème, RM312

If you’re after intense hydration – this is packed with the goodness of avocado oil and generous levels of Shea butter to deeply hydrate and cushion the skin. Great for popping into your carry-on for colder weather travels.


Crescent White Full Cycle Brightening Intensive Hydrating Essence Mask, RM300 for a pack of six

Think potent brightening goodness coupled with spot correcting actives in a mask sheet that fits like second-skin. 10 minutes in exchange for plumper, brighter skin is more than well worth it.


Crescent White Full Cycle Brightening Night Finishing Treatment, RM238

This innovative beauty treat instantly soothes and gives skin a flawless finish. Brush onto the face, neck and décolletage and let it work its magic overnight.


Crescent White Full Cycle Brightening BB Balm SPF30/PA++, RM196

Leave the makeup kit at home. This is really all you need for off-duty days – immediately evens out the skin while protecting it against a host of nasties (think dark spots, dullness – the works!) all-day-long.

Crescent White Hydra-Bright Essence Makeup SPF30/PA++, RM190

Preps and primes skin to perfection. This gives you a little extra coverage and a major boost in skin confidence as it instantly corrects sallow skin tones, hydrates the skin and keeps hyperpigmentation at bay.  


Crescent White Brightening Makeup Base SPF30/PA++, RM191

A more lightweight option that’s perfect for Malaysian weather, this liquid foundation conditions and balances the skin without any of that pore-clogging action. Bonus: this is formulated to also hydrate and plump the skin so fine lines and wrinkles stay just the way we like it – at a bare minimum.    


Estee Lauder Crescent White Full Cycle Brightening range is now available at all Estee Lauder counters nationwide

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