Take a Chance on Vive

#TakeYourChance with Chanel


By Renyi Lim

Take a Chance on Vive

We’re up all night to get lucky with the latest Chanel fragrance – Chance Eau Vive – an energizing explosion of creative energy that conjures up intense feelings of endless dynamism. Dreamed up by perfumer Oliver Polge, the fragrance reverberates with fresh grapefruit, cedar, iris, vetiver, and the familiar echo of jasmine and white musk (a key signature of Chanel’s Chance perfumes). It’s a scent that sweeps you up and off your feet, imparting a sense of vitality and boundless positivity.

The infectious momentum of Chanel’s Chance Eau Vive has also carried through to its ad campaign: a film created by French graphic designer, illustrator, photographer and advertising film director Jean-Paul Goude. 

The film tells the story of a bold, ambitious young woman who puts herself up to the challenge of joining the team of Chanel’s Chance girls.In a bowling alley, she hurls a bottle of Chance Eau Vive down a lane and gets lucky with a strike – and in true Chanel spirit, the group welcomes its newest member in an extraordinary moment of fun and friendship.

This is a fragrance that’s all about grabbing hold of the opportunities that come your way, and being daring enough to make a leap of faith – so take a chance on Chanel’s new perfume with its floral-zesty accord, and you might just find the lucky star you’ve been looking for all this while.

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