7 Instagram accounts every woke beauty lover needs to follow


By Wei Yeen Loh

7 Instagram accounts every woke beauty lover needs to follow

Got a list of burning questions for a beauty professional? If you’ve always wanted honest answers—sans the rehearsed spiels that you often get at beauty outlets, follow these Instagram accounts for deeper insight. From breaking down the difference between salicylic acid and LHA to learning more about the art of skincare layering, these beauty-centric Instagram accounts will give you fresh perspective for your next beauty spree.


Founded mid-2017, Reissue originally started out as a platform for beauty lovers to share their beauty routines and product reviews. While the site now allows registered users to curate their beauty “shelf”, the Instagram account is worth a follow for its slew of skincare ‘did you knows’ alongside factual information behind active ingredients.

Gel Cream

Gel Cream has got an aesthetic so fine that double tapping is only second nature upon scrolling through the feed. Founder Yana Sheptovetskaya’s penchant for creating the most Insta-worthy hand shots (holding products that she reviews) along with open discussions on beauty hits and misses are the reasons why her followers are hitting the 100k mark. We love that her reviews come from an honest place—you won’t spot a sponsored post or ad on her perfectly curated feed.

Chemist Confessions

The dynamic duo behind Chemist Confessions have credentials to back up their reviews—both are skincare chemists who want to share proper scientific knowledge to beauty enthusiasts out there. Add them to your home feed if you can’t resist a daily dose of skincare factoid and a smattering of seriously cute graphic illustrations. If you love reading all about skincare science and the debunking of beauty myths, this one’s right up your alley.

The Beauty Within

Hosted and produced by beauty enthusiasts Felicia Lee and Rowena Tsai, The Beauty Within’s content is two parts educational, one part informative, and definitely eye-opening if you’re dipping your toes in the beauty scene. Whether it be skincare tidbits with a focus on wellness or K-beauty top picks, there’s a nugget of information for everyone out there. If you can’t get enough of their all-encompassing head-to-toe beauty advice, tune into their YouTube channel for more content.

Lab Muffin

Lab Muffin is pretty much the OG in this list—science educator Michelle founded her beauty blog Lab Muffin over six years ago when she was frustrated at the lack of resources on the scientific explanations behind beauty products. Armed with a PhD in chemistry, the blogger is a pro when it comes condensing technical knowledge in layman terms while keeping it interesting, be it on her blog, YouTube channel or Instagram page. Want to know what the difference is between moisturising and hydrating products? Check out her Instagram for the answer!

Skin Reasons

While Skin Reasons does not have a legion of following quite like the above-mentioned pages, it’s still worth a follow for unbiased and critical beauty reviews of skincare products. The founder (who has kept his real name anonymous despite one or two selfies spotted on his feed) gave a little insight on the purpose behind his page: “We live in a time where it is so hard to make such decisions due to lack of good information, conflicting information or information overload. Therefore, “Skin Reasons” [was launched with the intention of] using reason and being reasonable.”

Skin Minimalist

Self-proclaimed scientist and skincare lover Marcia behind this page has a minimalist approach to skincare, focusing on a streamlined routine to make it as effective as possible sans overloading her skin. “Using fewer products also allows me to use them consistently and truthfully to evaluate its performance,” she clarifies in an Instagram post. “I usually test a new product for at least six weeks (a safe time frame for a full skin turn over).” What we love about her reviews is her hashtag #1empty1newbie—she typically finishes two beauty products before buying a new one as a bid to be more efficient, hoard fewer products, and prevent wastage.

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