Makeup meets music: Urban Decay x Gwen Stefani

“I know we’re cool..."


By Terry Saw

Makeup meets music: Urban Decay x Gwen Stefani

The only thing we can possibly love more than a powerful creative collaboration is one that features two of the most empowering women in the business. Urban Decay Chief Creative Officer and Founding Partner Wendi Zomnir and singer-fashion entrepreneur Gwen Stefani have come full circle, since meeting in the early days of UD and No Doubt for one of the coolest collaborations we’ve had so far.

We’ve always been such huge fans of Gwen’s work over at UD. We’ve wanted to make this project happen for years, and finally it was the right time. We found a true partner in her, and it was amazing to channel her energy and creativity into these products. She truly represents the Urban Decay spirit.

Stefani reveals, “When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they’ve built their company is very similar to my aesthetic and approach. It’s all about creative self-expression, being strong and not being afraid to go outside of the box. Everyone in my life knows I absolutely love makeup. From a very young age, it was an artistic passion of mine. I actually used to be a makeup artist. I love wearing makeup and the many ways of expressing myself through it-it’s my war paint. To be able to collaborate with the people who get that concept and who are just as passionate about it is a dream come true. We’ve made and created products that I actually wear every single day. It’s the real thing. I’m obsessed with everything we’ve done, and I can’t wait to share it.”

Let the countdown begin, ladies: the UD x Gwen Stefani collection launches end December 2015 in the Urban Decay flagship store, Suria KLCC and all Sephora stores nationwide.

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