Shop for your beauty essentials at Estée Lauder’s new e-commerce site

Beauty at your fingertips


By Wei Yeen Loh

Shop for your beauty essentials at Estée Lauder’s new e-commerce site

For Estée Lauder lovers out there, you can now shop for all your beauty and skincare essentials from their new digital flagship,—a bold new design that includes an interactive beauty community for ease of service and a personalized experience.


You’ll find enhanced product commerce pages, inspirational editorial content (The Estée Edit) featuring interviews with the brand’s faces Kendall Jenner, Gabriella Wilde, Eva Mendes and Irene Kim, along with customised product recommendations and reviews. Interactive tools throughout the site are able to figure out your beauty needs and assist with product recommendations, such as “The Foundation Finder”—an app-like experience that gauges the level of foundation coverage required and makes appropriate recommendations. Another useful element is the “Regimen Suggestions” with how-to instructions to help you create a customised beauty regimen.



In conjunction with the unveiling of the new site, you can now get the Pure Color Envy Matte Lipstick in Restless—Kendall Jenner’s signature, limited edition shade that is part poppy and part orange crush, only available online. For purchases RM200 and above, you will get a 3-piece gift including a limited edition Opening Ceremony Pouch as well.

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