Gucci Flora Gorgeous Magnolia is a floral fantasy come to life. Meet the three types of women who need this intoxicating new fragrance.
Sensual and seductive, the Magnolia Alba is at the heart of Gucci’s latest fragrance. Perfumers Daphné Bugey and Marie Salamagne dress up the sweetness of this ancient and rare plant to create a one-of-a-kind scent. Dig deeper and one will notice a hint of fruitiness from the dewberries accord, a green intensity and fresh notes from patchouli essence and jasmine sambac absolute, as well as a luxurious finish thanks to the blond woods and coconut accord.
Looking to find harmony in contrast, this layered fragrance embodies the subtle complexities of life as a modern woman—an invitation to step into the whimsical world of Gucci Flora Gorgeous Magnolia Eau de Parfum to achieve their highest selves. But who exactly are these modern women? Ahead, we reveal the types of women this addictive new fragrance is designed for.
THE CREATIVE TRAILBLAZER
There’s a reason why the talented Miley Cyrus was tapped to be the face of the Gucci Flora fragrance collection: her unbridled creativity and ability to take risks to evolve as a singer-songwriter. Her journey as a performer has been captured in her various #FloraFantasy campaigns since 2021, where she was portrayed in a flower-filled home for the Gucci Flora Gorgeous Gardenia and Gucci Flora Gorgeous Jasmine.
For Gucci Flora Gorgeous Magnolia, Cyrus teams up with a leading artist known for her ethereal, kaleidoscopic portrayal of womanhood, Petra Collins. Together, they continue the story of the #FloraFantasy, propelling Cyrus out of the home into the great outdoors with limitless pastel skies—a nod to the artist’s latest musical evolution in her album, Endless Summer Vacation, for which she accepted her first Grammy win earlier this year. Bringing renewed energy and fresh ideas, this new fragrance wants creatives to embrace a carefree, courageous outlook on life, draw on their inner strength and take their craft to the next level.
THE CORPORATE POWERHOUSE
It doesn’t have to be all black, white and grey. Gucci Flora Gorgeous Magnolia delivers an important message for women, encouraging them to embrace their individuality and trust their instincts in the workplace. The climb to the top is much more fulfilling when one refuses to succumb to the breakneck pace or get beaten down by rigid rules and the monotony of the corporate world.
Gucci Flora Gorgeous Magnolia is an olfactory reminder to speak their minds, to continue to stoke their fires of ambition, and to be bold and proactive in chasing their goals. For the full experience, its captivating purple bottle with vibrant, technicolour floral patterns can also act as a portable lucky charm—available in 30ml, 50ml, and 100ml.
THE HUMBLE HOMEBODY
Gucci Flora Gorgeous Magnolia celebrates women and wants to make them feel good in any situation, even at home! The most life-changing act of self-care can be as small as a dab of fragrance on the wrist or neck. There is nothing more comforting than a whiff of magnolias as one carries out their daily tasks, whether it’s reading by the window, watering house plants or cooking and cleaning.
At the end of the day, the #FloraFantasy that powers the Gucci Flora universe calls for unhindered freedom for women to be who they want to be and do what they want to do. And it’s this very philosophy it instils that has earned it the award for ‘Best Daytime Fragrance for Her’ in our 2024 BURO Beauty Empties.
Gucci Flora Magnolia is available to shop here. Discover the full lineup of our BURO Beauty Empties award winners here.
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