BURO Spotlights: Chuck’s very first physical store at The Gardens Mall

Self-care central


By Redzhanna Jazmin

BURO Spotlights: Chuck’s very first physical store at The Gardens Mall

Jane Chuck’s eponymous brand has just announced the opening of its first physical location—here’s a sneak peek at what to expect come May 17.

Roll up, roll up: We bear exciting news. Chuck’s has officially transitioned from the digital realm to the physical world! Founded by it-girl Jane Chuck, the Malaysian skincare brand has garnered a loyal global community of self-care enthusiasts and skincare fanatics since its launch into the digital sphere just four years ago.

The brand established itself on the philosophy that self-care should be an integral part of everyday life rather than a fleeting moment on weekends, and its generous range of skincare and body care staples empowers its customers to live by that ethos. Now, with a physical store launching soon, the brand is bridging the gap between its existing customers and new potential ones. Indeed, you can now immerse yourself in the Chuck’s universe and explore it in person!

Plus, to make the shopping experience even more special, Chuck’s has curated a line of in-store exclusive merchandise, accessories, and promotional deals specially crafted for offline customers! That means that, upon your visit to the store, you’ll be able to play around with product testers, try on said merch, and get to know the brand in a warm and intimate setting.

Plus, for those who simply appreciate beautiful things, you’ll be pleased to find that their new storefront is a treat for the eyes, too! The pop-up’s interiors have been designed in collaboration with Studio BBB to mirror the Chuck’s headquarters. Every detail of the layout and materials has been personally handpicked by founder Jane Chuck and creative director Mandy Gioh to ensure that every inch of the pop-up’s design is infused with the Chuck’s identity.

Either way, whether you’re discovering your new favourite products, engaging with the Chuck’s community, or simply enjoying the ambience of the surroundings, the inaugural flagship pop-up store promises to be a must-visit destination for self-care devotees and beauty enthusiasts alike.

So, mark your calendars and get those shopping bags ready because, come May 17, you’ll be able to check out the Chuck’s flagship pop-up store for yourselves! For a little sneak peek at the store, watch our highlights from the official launch earlier today.


WATCH: A tour of Chuck’s Flagship Pop-Up



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The Chuck’s Flagship Pop-Up is located at Level 1, Lot F-245C, at The Gardens Mall and will be open to shoppers from Monday to Sunday between 10 AM and 10 PM from May 17. For more information about Chuck’s and their new flagship pop-up store, check out the Chuck’s website or follow them on Instagram.

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