Chanel is revolutionising anti-ageing beauty rituals with its latest Blue Serum

Beyond youthful skin


By Wei Yeen Loh

Chanel is revolutionising anti-ageing beauty rituals with its latest Blue Serum

Chanel Blue Serum isn’t your average anti-ageing skincare. Our blanket statement might have something to do with the brand’s extensive research to combating symptoms of ageing—Chanel’s beauty laboratories actually scoured the globe for geographical locations (also known as the world’s Blue Zones) that are homes to the remarkable ecosystems and longest-living populations.


Among the various botanical findings were green coffee of Costa Rica, the olive of Sardinia and the lentisk of Greece. These three plants share synonymous traits that are essential to longevity: cellular energy, cellular metabolism, adaptation to cellular stress, and intercellular communication. These too, translate to an individual’s lifestyle with similar factors: a healthy diet, regular exercise, better stress management, and a supportive social structure.

Its three active ingredients have a host of benefits unlike any other. Green coffee from Costa Rica contains 70 times more antioxidants than regular coffee beans, working as an excellent shield for complexion. Bosana olives from Sardinia have essential fatty acids and polyphenols to protect the skin, while Greek lentisks are purified to extract oleanolic acids for its natural restorative abilities. Say good morning to healthy, youthful-looking skin that’s firm and luminous to boot.


Tip: Apply twice a day, morning and evening on cleansed skin before applying your existing serum. You can also use it as a standalone serum.


Chanel Blue Serum is available at Chanel Fragrance & Beauty Boutiques and Chanel counters at all leading departmental stores.


Related stories:

Chanel reinterprets the iconic colours of the house for Spring 2017

5 Day-after beauty solutions to breathe new life to your skin

Explore More