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#BuroxJML: Bringing a whiff of the English countryside to the city with Jo Malone London

Afternoon delight

Text: Wei Yeen Loh


All the highlights of our #BuroxJML tea party yesterday afternoon at Mid Valley

For those who have always vied to travel to North London and explore what the charming countryside has to offer, you can now soak up a similar experience here in Kuala Lumpur first before booking that flight. It's safe to say that Jo Malone London brought the quaint countryside of Kent to Mid Valley Megamall's Centre Court with a brilliant setup reminiscent of a greenhouse filled with blooming bouquets. Merely strolling by the House of Jo Malone London and you can't help but to be blown away by either the 1) verdant fragrance enveloping the space or 2) the extensive range of products on display in an artful, well-curated way.

Just yesterday afternoon, we hosted our very own #BuroxJML tea party with entrepreneur and fitness instructor Bella Kuan for 10 of her friends and 10 Friends of Buro to celebrate the launch of Jo Malone London's new fragrance, Honeysuckle & Davana. As guests mingled in the breathtaking space, they got a first whiff of the new floral scent from the brand whilst trying on various scent pairings. As the girls took their seats at two long tables that were decked with tall vases of fresh blooms, deputy editor Gwen Ong delivered her welcome speech with a quick fragrance Q&A session with Bella. 

It isn't an actual tea party until real tea has been served—along with decadent trays of sweet and savoury treats. Conversations flowed freely as with glasses of bubbly, and the girls got a chance to engrave their initials and names on Jo Malone London candles by the gift station. Situated next to the tables was a flower crown station—each of the girls customised their very own flower crown, filled with lush florets and intertwining leaves. Now that they've got their hair accessories down pat, it was time to explore all the Instagrammable spots in the House of Jo Malone London. From a bathtub filled with gift boxes to cushy seats beneath florals cascading from the rooftop beams, the space had one too many photo-worthy areas to choose from.

The lovely afternoon drew to a close after a handful of group shots (the only way to officially conclude an event, naturally.) Our guests bid adieu with floral crowns in one hand, and another with Jo Malone London door gifts and cookies from Buttercake Factory—the perfect sweet note to wrap up the tea party. 

Drop by the House of Jo Malone London in Mid Valley Megamall Centre Court, from 10am to 10pm till Sunday, 7 October. Take your pick from exploring the new Honeysuckle & Davana fragrance collection, or indulging in a pampering five-minute hand and arm massage with the scented bath and body products of your choice. Those who have already started on gifting for the coming season, opt for personalised engraving services with every purchase of a 100ml Jo Malone London fragrance and/or candle. Go an extra mile by stencilling your gift box with a one-of-a-kind artwork that's exclusively available at the House of Jo Malone London.

Watch our video here for all the highlights at #BuroxJML:

 

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