Which beauty products have made the cut for the 2024 BURO Beauty Empties? Find the full list of nominated products and categories here.
Discover the standout beauty picks competing for top honours in this year’s BURO Beauty Empties! Our annual celebration of beauty excellence is in its fourth year, showcasing 248 nominees across 60 categories. From skincare essentials to makeup must-haves and innovative haircare treatments, these nominations represent the best of the beauty world.
Ahead, you will find the complete list of nominees and categories. Stay tuned for the winners’ announcement in early July, once our expert-led BURO Beauty Council are done deliberating.
SKINCARE
Best First Cleanse
Say goodbye to makeup meltdowns and stubborn sunscreens with these six cleansing balms and oils. Perfect for kickstarting your double-cleansing routine, they effortlessly melt away any impurities and buildup without stripping your skin’s natural oils.
Best Second Cleanse
Follow up with an even deeper, more thorough cleanse. These magic erasers ensure every last trace of dirt and grime is gone for squeaky-clean skin that’s ready for the next steps.
Best Toner/Essence
Balance your skin’s pH and drench it in moisture with these four essences and toners. They wipe away any leftover residue, prepping your skin with active ingredients that sink in deep.
Best for Barrier Repair
Reinforce your skin’s natural defence with these must-haves. They act like a cosy blanket, providing a protective layer that locks in moisture and restores damaged skin for a healthier, more resilient complexion.
Best Breakout Buster
Fight off pesky pimples with these four potent treatments. They target acne, reduce inflammation, and calm redness to achieve flawless, smooth and clear skin.
Best for Hydration
Quench your skin’s thirst with these hydrating heroes. Packed with moisture-boosting ingredients, they leave your skin plump, dewy, and oh-so-nourished.
Best Daytime Essential
Start your day off right with these four protective and perfecting products. Featuring antioxidant-rich actives and even kombucha, they’re a must for your daily routine.
Best Age-Defying Cream
Turn back the clock with these luxurious, age-defying creams. They target the signs of ageing, like fine lines and wrinkles, by firming and lifting your skin for a more youthful appearance.
Best Glow-Up
Shine bright like a diamond with these four glow-boosting products. Infused with brightening ingredients, they enhance your skin’s natural luminosity for that coveted lit-from-within glow.
Best Exfoliant
Out with the old, in with the new! Slough away dead skin cells with these six exfoliants to reveal a fresh, smooth complexion. Perfect for renewing your skin’s surface, they leave a clear canvas for the rest of your routine.
Best Youth Elixir
Rejuvenate and revitalise your skin with these anti-ageing serums. They’re packed with powerful ingredients to keep your skin looking vibrant and lively, like the fountain of youth in a bottle.
Best Face Oil
Nourish and replenish your skin’s glow with these four face oils. They’re like a tall drink of water for your skin, delivering intense nourishment for a radiant appearance.
Best Cult Serum
Discover the serums that have achieved cult status among skincare enthusiasts. These cult favourites have earned a loyal following for their effective and transformative results, addressing a range of skin concerns.
Best Weekly Ritual
Treat yourself to a spa day at home with these four indulgent face masks. It’s a mini-vacation for your skin, giving it some serious pampering with deep moisture and intense nourishment.
Best Sun Shield
Protect your skin from the sun’s harmful UV rays with these high-protection SPFs. They prevent premature ageing by keeping your skin safe and healthy while also being gentle and lightweight.
Best for Brighter Eyes
Brighten and lift the delicate eye area with these four effective treatments. Like a cup of coffee for your tired under eyes, they reduce dark circles and puffiness, leaving your peepers refreshed and awake.
Best Lip Care
Give your pout some serious lovin’ with these lip treatments, ranging from scrubs to plumping masks. They’ll keep your lips soft, hydrated, and smooch-ready.
Best Skincare Device
Take your skincare routine to the next level with these innovative devices. From a deep cleansing facial brush to LED treatments, they provide professional-level results from the comfort of your home.
MAKEUP
Best Base
Get that flawless canvas with these foundations that do it all. Whether you want to glow like a goddess, stay matte all day, or look airbrushed to perfection, these picks have got you covered. They blend like a dream and feel like second skin, making sure you’re selfie-ready 24/7.
Best Setting Powder
Lock in your look with these four powders. Say goodbye to shine and hello to a smooth, poreless finish that lasts all day. These beauties keep your makeup in place, ensuring you stay flawless from morning to night.
Best for Keeping It Together
Keep your makeup looking fresh and fab with these setting sprays and mists. They hold everything in place, even through the craziest days (or nights). A few spritzes and you’re good to go!
Best Eyeliner
Wing it, smudge it, or keep it sleek with these four eyeliners that bring the drama. From precision pens to creamy gels, these liners will make your eyes pop and last as long as you do. Perfect for nailing that fierce cat-eye or smokey look.
Best Eyeshadow
Get your glam on with these eyeshadow palettes and sticks. Whether you’re going for a bold, vibrant makeup look or a soft, sultry vibe, these shadows blend beautifully.
Best for Brows
Frame your face with brows that wow, whether you’re going for a natural or full-on glam. These four brow gels, pencils, and waxes shape, define, and hold your arches perfectly.
Best for Lush Lashes
Flutter those lashes with confidence using these volumising and lengthening mascaras. They lift, curl, and separate your lashes, giving you that va-va-voom effect. Perfect for batting those lashes and making your eyes pop.
Best for Cherub Cheeks
Add a pop of colour to your cheeks with these four blushes. Creamy, powdery, or a tint, they bring life to your cheeks and leave you looking rosy and fresh, for that just-pinched look.
Best Glow-Giver
These highlighters will give you that lit-from-within glow. Whether you want a subtle shimmer or a blinding beam, these glow-getters are your ticket to radiant skin.
Most Kiss-Proof Lippy
Pucker up with these four lipsticks that stay put. No smudging, no transferring, just a long-lasting colour that looks fabulous all day. Perfect for when you need your lippy to last through meals, drinks, and smooches.
Best Lip Glosser
Get glossy with these luscious lip glosses that add a juicy shine to your pout. From sheer tints to vibrant colours, they keep your lips looking plump, hydrated, and oh-so-kissable.
Most Viral Product
Join the hype with these viral makeup faves that everyone’s buzzing about. These cult-status products have taken the beauty world by storm, delivering jaw-dropping results that live up to the hype. See what all the fuss is about!
HAIR
Best Hair Tool
A good hair day is just a plug away! Transform your tresses with these four top-tier hair tools. Whether you’re straightening or curling, these gadgets style your hair effortlessly, giving you a salon-quality finish at home.
Best Scalp Saviour
Say goodbye to flakey dandruff and show some love to your scalp with these saviour products. From scrubs to serums, these picks detox, soothe, and balance, ensuring your scalp stays healthy.
Best for Hydrated Hair
Drench your hair in moisture with these four intensely hydrating shampoos. They quench your strands’ thirst, leaving them soft, silky, and oh-so-shiny. Perfect for hair that feels as good as it looks.
Best Hair Reincarnator
It’s like a spa day for your hair! Revive your locks with these reincarnating treatments and shampoos. They strengthen, repair, and bring damaged hair back to life, making your mane look healthier and more vibrant than ever.
Best for Vibrant Tresses
Keep your colour looking fresh and fab with these vibrant tress-entials. These four shampoos protect and enhance your hair’s hue, ensuring your colour stays bold, bright, and beautiful.
Best for Blondes
Blondes really do have more fun with these specialised products. They neutralise brassiness and enhance golden tones, keeping your blonde hair bright, cool, and stunning.
Best Hair Oil
Give your hair some lovin’ with these four nourishing hair oils. They smooth, shine, and protect, perfect for taming frizz and adding a gorgeous gleam to your mane.
Best Mid-Week Refresh
Keep your hair looking fresh all week with these dry shampoos. They absorb oil, add volume, and leave your locks looking as if it was just washed. Ideal for those days when you need a quick hair pick-me-up.
Best for All-Day Hold
From hairsprays to mousses, these four products ensure your hairdo stays in place no matter what. Perfect to lock in hairstyles that need to stay on point from dawn ’til dusk.
BODY
Best for Bathing
Transform your shower into a spa experience with these luxe body cleansers. Whether you’re into foamy gels or invigorating wash bars, these picks will leave you feeling fresh, clean, and totally pampered.
Best for Smooth Skin
Say goodbye to bumps and hello to soft, radiant skin! Buff away the rough texture of your skin with these four body scrubs. Packed with exfoliating chemical and physical ingredients, they leave your skin silky smooth and glowing.
Best for Soft Skin
Slather on the moisture with these dreamy body creams and oils. They hydrate, soften, and leave your skin feeling like velvet. Perfect for getting that baby-soft, touchable skin.
Best for Fresh Pits
Stay fresh all day with these natural deodorants that keep your BO at bay. From refreshing eucalyptus to earthy vetiver, these four deodorants smell divine and keep you confidently cool.
Best for Hair Removal
Get smooth and hair-free with these high-tech hair removal tools. Whether you’re into IPL devices or precision trimmers, these gadgets make hair removal a breeze, leaving your skin silky smooth.
Best for Menstrual Hygiene
Stay comfortable during your period with these menstrual hygiene must-haves. From innovative cups to eco-friendly options, these four products make that time of the month a whole lot easier.
FRAGRANCE
Best Daytime Scent for Her
Spritz on these daytime delights and step out smelling great. From fresh florals to light, airy scents, these perfumes are perfect for a day of adventure, making sure you leave a trail of charm wherever you go.
Best Daytime Scent for Him
Kickstart your day with these four fragrances that scream sophistication and style. Crisp, clean, and utterly irresistible, these colognes keep you smelling amazing from morning meetings to late lunches.
Best Evening Scent for Her
Turn heads with these enchanting evening perfumes. Rich, deep, and utterly captivating, they’re perfect for date nights, parties, or any evening out where you want to make a lasting impression.
Best Evening Scent for Him
Step up your game with these bold and luxurious colognes. Perfect for romantic dinners or a night out on the town, these four scents are deep, mysterious, and totally magnetic.
Most Iconic Scent
These iconic fragrances have stood the test of time. Beloved by many, these perfumes are timeless classics that everyone should have in their collection.
Best Niche Fragrance
Discover something unique with these niche perfumes. Crafted with rare ingredients and creative blends, these four scents are for those who want to stand out and make a statement with their fragrance choice.
Best Packaging
Dress up your vanity and indulge in scents that look as good as they smell. These perfumes come in the most stunning bottles that are almost too gorgeous to use.
Best Hair Mist
Keep your locks smelling lovely with these four hair mists. Light and refreshing, they add a touch of fragrance to your hair without weighing it down. Perfect for a midday refresh or as a finishing touch.
Best Home Fragrance
Transform your space with these luxurious candles. With elegant and sophisticated scents, these picks make your home smell like a dream, creating the perfect ambience for any occasion.
EXPERIENCE
Best Salon for Cuts and Colours
Get your locks transformed at these four top-tier hair salons. Whether you’re after a bold new colour or a fresh, chic cut, these pros will have you leaving the salon looking brand new. Trust them to bring your hair dreams to life!
Best Hair Salon Treatment
Pamper your hair with these luxurious hair treatments. From scalp to keratin treatments, these salon treatments revive and rejuvenate your hair, leaving it shiny, healthy, and oh-so-gorgeous.
Best Holistic Facial
Perfect for a serene skincare session, glow from the inside out with these four holistic facials. Using natural ingredients and gentle techniques, these facials detox, firm, and hydrate your skin, making you look and feel radiant.
Best Medi-Facial
Level up your skincare game with these high-tech medi-facials. Combining science and luxury, these treatments target specific skin concerns for impressive, visible results.
Best Spa
Indulge in ultimate relaxation at these four luxe spas. Whether you’re in need of a deep tissue massage or a soothing aromatherapy session, these spots offer the perfect escape for some serious R&R.
Best for Body Contouring
Say hello to a more toned and defined you! Sculpt your body with these cutting-edge contouring treatments. From fat-freezing to non-invasive shaping, these procedures help you achieve the silhouette you’ve always wanted.
Did your favourites make it on our list? Stay tuned to see who the winners are!
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