A Definitive List of the Most Loved and Most Hated Celebrity Beauty Brands
Nailed it or failed it?
Which celebrity beauty brands are worth your money? We’ve curated a definitive list of the best and worst to make it to market.
With the beauty industry raking in $570 billion in global revenue just last year, it was only a matter of time before the cash grabs started to pour in. Enter: The celebrity beauty brand influx. These famous labels are a dime a dozen nowadays, but with the sheer volume of beauty brands on the market, attaching a famous face to a product no longer guarantees a payout.
We’ve seen a lot of celebrity beauty brands flop in the last few years, but there are also a fair few that have managed to cut through the noise and stand out—and we’re here to sus out the diamonds from the rough. Ahead, find 10 celebrity beauty brands that we love and hate:
Nailed it: Fenty Beauty and Fenty Skin
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Robyn Rihanna Fenty needs no introduction. Fenty Beauty revolutionised the entire industry upon its launch in 2017, dropping a then-unheard-of 40-shade foundation line (now expanded to 50). With its pioneering inclusive shade range, the brand instantly redefined what inclusivity should look like, creating a space where makeup lovers of all colours felt seen. Better yet, her next-level formulations continue to improve with every drop, which is what has earned the brand its long-standing cult following eight years on.
Failed it: Brad Pitt’s Beau Domaine
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Brad Pitt may know his wine, but his skincare is another story. Beau Domaine’s formulations centre around the antioxidant properties of vineyard grapes harvested from the winery owned by Pitt. If it sounds familiar, that’s because Caudalie did it first! The reception to Beau Domaine’s product line has been generally mixed, with most stating that the formulations are decent but hardly worth the hefty price tag. Others, on the other hand, speculate that Pitt’s debut in the beauty market was less about passion and more of a divorce strategy—we’ll sip to that.
Nailed it: Selena Gomez’s Rare Beauty
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Leave it to Selena Gomez to nail feel-good makeup essentials. From the endlessly hyped Soft Pinch Liquid Blush and Liquid Touch Weightless Foundation (available in a whopping 32 shades), nearly every Rare Beauty drop becomes a TikTok sensation. But Rare Beauty is more than just great makeup. With its mission of celebrating natural beauty, Rare also strives to support mental wellness. One per cent of every purchase supports the Rare Impact Fund, dedicated to expanding access to mental health resources.
Failed it: Jared Leto’s Twentynine Palms
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Much like Morbius (2022), this wellness-inspired beauty line is a pursuit by rockstar-turned-actor Jared Leto that no one asked for. Twentynine Palms’ was a skincare, body care and hair care line infused with drought-resistant botanical ingredients local to the Californian desert, promising improved hydration for the skin, body and hair. Despite a high-profile launch, the reception to the brand’s product lineup was lukewarm. The buzz fizzled out quickly, and just a year in, the brand was left high and dry.
Nailed it: Hailey Bieber’s Rhode
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Hailey Bieber is that girl. The model-turned-entrepreneur launched Rhode in 2022 and, in turn, started a beauty revolution. From her iconic lip gloss phone case (genius, truly) to the viral Peptide Glazing Fluid that has TikTok in a chokehold, Mrs Bieber knows what the girlies want. Rhode has become the go-to IT-girl beauty essential, delivering glazed doughnut complexions to beauty lovers far and wide.
Failed it: Jennifer Lopez’s JLo Beauty
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There’s no denying that Jennifer Lopez looks incredible, so a skincare brand should have been a no-brainer success. That said, while the general consensus is that JLo Beauty’s products are pretty good, the brand’s gimmicky and misleading marketing has been a point of controversy. Specifically, the brand’s marketing leans hard on the claim that olive oil (not Botox nor camera filters) is behind JLo’s flawless Instagram-ready complexion, which has garnered significant criticism from science-savvy beauty enthusiasts. In the end, the brand is still up and running and has managed to find its core clientele, so let’s hope there are no more bumps in the road from here!
Nailed it: Jessica Alba’s The Honest Company
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Founded by former actress Jessica Alba, The Honest Company is a family-first beauty brand, championing clean baby products, skincare and makeup must-haves and home essentials. Alba has since stepped down as Honest’s chief creative officer as of 2024, but still holds a position as a director and shareholder in the company. Valued at around USD607 million, The Honest Company has long superseded the celebrity beauty brand label, carving out its own place in the vast sea of beauty brands. It was one of the pioneering leaders in the clean beauty movement and continues to be a huge player in the industry today.
Failed it: Blake Lively’s Blake Brown Beauty
A Blake Lively hair care brand would have made a killing around the Gossip Girl era, but in 2025, it feels a little overdue. Following a disastrous promotional rollout during the infamous It Ends With Us press tour as well as heavy criticism of the brand’s marketing, product formulations and packaging, Blake Brown Beauty has been plagued in a never-ending PR nightmare from its very inception. The brand is still going, however, so we stand to see if it will manage to recover from the bad press.
Nailed it: Lady Gaga’s Haus Labs
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A masterclass in great rebranding, Haus Labs by Lady Gaga proves that Mother really does know best. The brand got off to a rocky start during its original launch, with users citing adverse skin reactions, but Gaga took notes and has come back stronger than ever. The rebranded Haus Labs is all about clean, vegan, and cruelty-free formulas that actually care for your skin. Better yet, the new range has received the stamp of approval from beauty influencers and makeup enthusiasts alike. And the best news? The wait is finally over, and Haus Labs has officially landed in Sephora Malaysia nationwide.
Failed it: Travis Barker’s Barker Wellness Co.
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Featuring a line of vegan, cannabinoid-infused skincare and gummies designed to nurture your body and mind, Travis Barker’s Barker Wellness Co. is certainly on brand for the Blink-182 drummer. But here’s the catch: by his admission, Barker knows next to nothing about skincare. While reviews of the brand have generally been positive, the brand’s market is pretty unclear, with the general sentiment being that it was a pretty unnecessary launch as a whole. Still, we’re in the early days of the brand, so we’ll just have to wait and see how the brand progresses with time!
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