In case you missed the news (and if you have—where have you been!?), ‘Tik Tok’ no longer refers to the 2009 party anthem by Ke$ha. No, it’s more than that now—it has been reappropriated, reworked and reimagined into the fastest-growing social media platform in the world. Also known as the Vine that actually could (RIP Vine), it’s the new destination for short-form videos that capture anything from memes to dance and, of course, beauty trends.
Yep, TikTok has taken the internet by storm and, by the looks of it, the beauty industry too. Before you pass judgement, rest assured that for every cringey TikTok, there is a plethora of good content too, with plenty of it being perfect for any beauty enthusiasts out there. From makeup tutorials made for people with short attention spans to product reviews to satisfying ASMR and even skincare advice, there are a lot of reasons to love the app.
Of course, if you’re already an avid TikTok user, you don’t need any convincing—perhaps only a little guidance towards more beauty content. So, without further ado, here are 21 of our favourite beauty creators (local and global) on the app right now:
@vvnloll
If you’re looking for creative makeup videos that are beyond entertaining (AKA funny and well-produced), look no further than local darling Vivien Loh.
@sabrinalexandr
For jaw-droppingly gorgeous SFX and editorial looks, this charcoal-artist-slash-makeup-artist has you covered.
@arvisha1510
From everyday looks to more graphic designs, this local makeup artist is a breath of fresh air on the creative scene.
@james_s_welsh
While Welsh does have a wealth of skincare wisdom to depart, his TikTok is predominantly reserved for the ceremonial debunking of (often dangerous) lifehacks. Follow him for funny and informative skincare content.
@robertwelshmua
No, we didn’t just list the same person twice. James’ twin brother, Robert, is a professional makeup artist who also has his own TikTok. Follow him for useful makeup tips that will help you become a pro yourself (or just someone who is really good at makeup).
@iiidc
For what can only be described as beauty porn, follow Marlene Fischer as she takes you through *extreme* closeup shots of her incredibly satisfying beauty routine.
@skincarebyhyram
For beauty reaction videos and more, look to Hyram–the YouTuber has expanded his social platform to TikTok where he is continuing to spread his passion for skincare.
@minghuipsd
This graphic deisgn student marries her passion for art and make with a slew of intricate looks—follow her to witness more of her beautiful creations!
@seangarrette
If you’re looking for informative, aesthetically-pleasing skincare content, this Rihanna-approved esthetician is your new go-to.
@bleachlondon
The London-based hair salon has taken TikTok as their latest conquest in their journey towards total social media domination. Follow them for all things hair–from wacky transformations against bangin’ tunes to satisfying product pours, they have it all!
@jayiziahbeauty
This beauty guru is a cut above the rest; from super extra looks to your SFX makeup fix and even nifty tips and tricks, he does it all (and does it fabulously).
@nailartistkim
For intricate and jaw-dropping nail art videos to pass the time (and keep you satisfied), look no further than this TikTok account. With video after video of absolute art filling her feed, it’s no wonder she’s already cultivated 2.8M followers on the app (and counting!). The best part? If you’d like to recreate her nail looks, all of her tutorials are on YouTube!
@ilysmnails
Nail art takes a creative turn with this self-proclaimed “nail scientist”—the nail artist uses everyday objects to create gorgeous acrylics!
@themichellephan
Also known as the OG Beau-tuber and living legend, Michelle Phan is back in full force, armed with her strong background in beauty and a TikTok. Watch her attempt some silly makeup challenges, share her skincare routine and review her favourite (and not-so favourite) products.
@ohuprettythings
The makeup artist and beauty product photographer shares her opinions on all things beauty, giving you her honest take on products to keep, products to purge and what you’re paying for when you buy luxury.
@tashimrod
Whether it’s makeup or skincare content, model Tashi Rodriguez will walk you through all things beauty.
@glowwithava
This influencer has her fingers in many pies with her feed displaying comedy and fashion TikToks, but her beauty TikToks are by far the main star of the show. Follow her for nifty tricks as well as fun beauty secrets!
@5krisi
For fresh makeup looks and colourful videos, look no further than Krisi. As a self-proclaimed beginner, she takes us through her makeup journey one ‘Tok at a time.
@heybriajones
A vibrant personality and countless hair and makeup tutorials make Bria a must-follow on TikTok. Granted, she’s not exclusively a beauty blogger as her content has a little fashion and pop culture thrown in here and there, but honestly the beauty content still slaps the hardest.
@honeydewgloss
Andrea’s TikToks consist of anything under the sun, including makeup ASMR, beauty tips, organisation tips and more–a must-follow for any beauty enthusiast.
@burobeautybeat
Sorry for the self-plug, but it had to be done. Through the ol’ BURO Beauty TikTok, there are unboxings, tutorials, and reviews galore—follow us if that’s your thing.
PS: Ahead of the BURO Beauty Empties, you may also want to follow the newest members of our BURO Beauty Council—@syaqirarosle and @fyi.khoo!
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