Pink October: Beauty buys to support Breast Cancer Awareness Month

Think pink


By Redzhanna Jazmin

Image: GHD
Pink October: Beauty buys to support Breast Cancer Awareness Month

For Pink October, we’re highlighting the beauty brands that are fighting for the cause—ahead, find out how you can shop to support Breast Cancer Awareness.

ICYMI: October is Breast Cancer Awareness Month! An estimate of one in about 20 Malaysian women will develop  breast cancer in her lifetime, and it is the most prevalent type of cancer in women. That’s why October has been dedicated to Breast Cancer Awareness globally.

READ: Breast Cancer Awareness Month: Your guide to diagnosis, treatment and support in Malaysia

In honour of the occasion, our favourite beauty brands have come together to show their support for the initiative with limited-edition products and collections. Aside from looking pretty on your vanity, these exclusive products and sets are here to help you help out a good cause, with a portion of the proceeds from each purchase going towards breast cancer charities and research.

Essentially, if you’re looking for a way to give back this month, why not treat yourself to your beauty favourites while you support a great cause? Ahead, find out where to shop this month for Pink October:

PS: Here’s a friendly reminder to check your breasts for lumps and irregularities!


Pink Charity Edition Hair Tools

GHD has given its award-winning lineup of hair tools a pink makeover in honour of Pink October, with a portion of every sale of this limited-edition collection going towards Breast Cancer Now. The collection includes the Cordless Straightener, Platinum+ Straightener, Gold Straightener, Smoothing Hot Brush, and Helios Hairdryer, so whether you’re looking to straighten, curl, wave, dry, or smooth your hair for a good cause, they’ve got you sorted on all fronts.



Estée Lauder

Limited Edition Pink Advanced Night Repair Serum 50ml

For this month only, Estée Lauder’s best-selling anti-ageing serum, the Advanced Night Repair Serum, is decked out in hot pink in support fo the Estée Lauder Companies’ Breast Cancer Campaign. Fortified with a powerful blend of peptides, hyaluronic acid and exclusive technology, the serum is a glow-giving, smoothing, firming, and hydrating dream. Plus, by purchasing the serum, you’ll be contributing to the fight against breast cancer by raising awareness and supporting life-saving research and medical services.


Bobbi Brown

BCC Proud to be Pink Set

This limited-edition lip gloss duo is a cult favourite for a reason—offering the hydration and nourishment of a lip balm with the lustrous shine and tint of a gloss, it’s perfect on its own and as a topper over your favourite lippy. Plus, it also comes in special pink packaging—complete with a pink ribbon on the cap—to mark the occasion. With every purchase, a portion of the proceeds will go towards supporting the Breast Cancer Research Foundation.



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