Beauty buzz: Must-see art exhibitions from La Prairie and Sulwhasoo plus more beauty news from March

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By Redzhanna Jazmin

Beauty buzz: Must-see art exhibitions from La Prairie and Sulwhasoo plus more beauty news from March

We’ve compiled all the latest beauty news from March 2023 for your convenience—get caught up on your extra reading here!

Roll up, roll up! BURO’s Beauty Buzz is hot off the press with even hotter headlines. Check out what’s new in the beauty sphere ahead, from new developments in the beauty-art world by La Prairie and Sulwhasoo and the latest collaborations to hit our shores.

La Prairie announces the launch of the Light As Air exhibition in Hong Kong

la prairie art installation

Art lovers and wanderlusters, rejoice! La Prairie’s latest collaboration is the first of its kind in Hong Kong—the perfect excuse to book a flight over ASAP. Light As Air is a site-specific installation by artist Chankalun (Karen Chan), the country’s only female neon artist. According to the artist, “the collaboration began with La Prairie’s wish to commission a meaningful art installation inspired by the nature of Switzerland with strong local relevance to the city and its local heritage and craftsmanship.”

“Made of neon tubes, Light As Air brings a new light to the city: the light of Switzerland,” she continues. “It is an odyssey of air travelling from Montreux—the birthplace of La Prairie—to Hong Kong, as a breeze of pure and ‘light(ed)’ air floating in the air of Tai Kwun Parade Ground.”

The La Prairie Art Basel Hong Kong Light As Air will be open for viewings at Tai Kwun Parade Ground, Hong Kong from 21 – 27 March 2023.


Sulwhasoo announces new partnership with the Metropolitan Museum of Art

Beauty and art collide again with the latest collaboration between Sulwhasoo and the New York Metropolitan Museum of Art. According to the brand, the yearlong partnership will fund a range of programs and activities at the museum. On the partnership, The Met’s Marina Kellen French Director Max Hollein said: “This exciting partnership provides critical funding for the Museum’s programming and events. We are extraordinarily grateful to Sulwhasoo for their visionary support of The Met’s mission to connect people to art and to celebrate cultural heritage.”

Sulwhasoo’s Senior Vice President, GaYoon Jung, adds: ““The Met is an iconic destination for art and culture. Sulwhasoo is a pioneer of K-beauty. With our rich history, Sulwhasoo believes in the value of heritage and its contemporary reinterpretation, which shapes who we are today. The partnership between us is a celebration of the power of heritage in a very fast-paced world, something we hope will engage and inspire many people.”

The brand is set to celebrate the partnership with a launch party at the Met on March 29, which will be co-hosted by their global ambassadors. Blackpink’s Rosé and actresses Yuh-Jung Youn and Jia Song are set as the names for the event.


Whitney Peak is the latest face of Chanel Coco Mademoiselle

READ: Behind the scenes: Whitney Peak’s Chanel Coco Mademoiselle campaign 

ICYMI: Chanel’s Coco Mademoiselle fragrance just got a fresh update in the form of Gossip Girl star Whitney Peak. Making her debut as the face of the fragrance earlier this month, Peak brings the magnetic energy that shot her to stardom to this new campaign. Watch it above, and check out our exclusive behind-the-scenes look here.


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