If you have yet to be touched by the magic of the Immortelle flower, you probably wouldn’t have heard that it also goes by the name Helichrysum, which in Latin means the ‘golden sun’. The Immortelle flourishes at the heart of the Corsican maquis – the island’s fragrant scrublands – and is known as ‘a flower that never fades’. It is this ability to live an ‘eternal life’ without so much as wilting even after they are picked, that L’Occitane so cleverly identified it as the key to its cult-favourite Divine anti-ageing range back in 2009.
Just an idea of how precious the Immortelle flowers are: once they reach their optimal stage of maturity, they are hand-harvested (and distilled on the very same day) to ensure the flowers retain its goodness – even the weeding process is carried out by sheep instead of machinery! And did you know one hectare of land produces four tonnes of Immortelle flowers – which translates to only eight kilos of its essential oil? Talk about precious!
This year, L’Occitane has taken the Immortelle’s anti-ageing abilities a step further by combining it with a blend of potent active ingredients in the new 28-Day Divine Renewal Program to work in sync with the skin’s natural rhythm. Think of it as a custom-made solution for overworked, fatigued skin (which speaks for most of us today!) that will – in 28 days – totally renew your complexion. Here’s what you need to know:
1. Your skin has the natural ability to renew itself every 28 days. That said, when it is exposed to extreme stress and other environmental aggressors, its renewal process is disrupted and that’s when skin ageing is accelerated.
2. This renewal program features four easy-to-use single dose strips of ultra-natural oil with four weekly skin targets and formulas, which you apply every night (after cleansing) to enjoy the following tiered results:
Week 1: Gentle Exfoliation
The Pistacia Lentiscus essential oil in this encourages your skin’s natural shedding process and helps rid the skin of dead cells.
Expect: More luminous, and an even skin tone by the end of the week.
Week 2: Hydration & Nutrition
A blend of four plant oils, combined with Cistus essential oil intensely moisturises the skin, strengthening new cells.
Expect: Well-nourished and suppler skin that stays hydrated for longer.
Week 3: Balance
Myrtle and Rosemary essential oils rebalance the skin’s condition, preparing it to absorb the benefits from the final step of the program.
Expect: A visible improvement in your complexion by this stage.
Week 4: Skin Renewal
Carrot, Cypress and Immortelle essential oils restore skin’s radiance and plumpness.
Expect: Totally renewed skin that is visibly smoother and a naturally healthy complexion by the end of the 28 days.
The Divine Renewal Program, RM588 will be available at all L’Occitane stores at the end of September 2015.
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