A beauty legacy: SEKKISEI celebrates its 30th Anniversary

Devotion to snow white skin


By Su Fen Tan

A beauty legacy: SEKKISEI celebrates its 30th Anniversary

As a pioneer in whitening skincare, SEKKISEI has been trusted and adored by many since its release in 1985. Designed for skin translucency, SEKKISEI products are created with the goal of helping women attain bright, translucent skin with glowing radiance as pure as fresh snow.

SEKKISEI’s signature blue bottle design is iconic, unchanged in 30 years, while the beautiful shade of azure accentuated with the pure white SEKKISEI logo serves as a testament to the brand’s devotion to long-term perfection. Designed to fit perfectly in a woman’s hand, the semi-opaque bottle is shaped in such a way that it looks like snowflake when seen from below.

As SEKKISEI turns 30, KOSÉ Malaysia adjourns with celebrations by introducing the Limited Edition SEKKISEI 30th Anniversary Kit, comprising of a SEKKISEI Lotion (360ml) and an exclusive SEKKISEI Body Soap (360ml).


Harnessing the power of Oriental Herb extracts, SEKKISEI achieved the fine balance between oil and water to result in its fine-textured lotion—the brand’s bestselling product. Refreshingly light and nourishing, the lotion blends instantly into the skin, just like melting snow, leaving behind a silky smooth, hydrated complexion.


The first body soap ever introduced by SEKKISEI, it features the same Oriental Herb extracts used in the SEKKISEI lotion. A delightful shower time treat, it transforms into a rich, dense foam that removes impurities, giving you beautifully smooth, translucent skin.

The SEKKISEI 30th Anniversary Kit (Limited Edition) is priced at RM249, and is now available at all KOSÉ counters.

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