Be bold and ‘Do You’ with Puma’s latest Velvet Rope collection



By Su Fen Tan

Be bold and ‘Do You’ with Puma’s latest Velvet Rope collection

For Autumn/Winter ’17, Puma’s inspiration stemmed from the idea of the Velvet Rope—that line that divides the queue and the party; that line that separates the crowd from the red carpet. Which side are you on? Take a cue from Puma: stand out, be bold and radiate confidence. #DoYou.

Fronting the Velvet Rope campaign is a bevy of ladies who embody the ‘Do You’ attitude with pizzazz: Puma ambassador Kylie Jenner (pictured above) as well as the returning campaign stars Olivia Boisson, Mimi Staker, Emilie Gerrity, Meagan Mann and Unity Phelan from the New York City Ballet.

Taking you from the streets to training in style, the tech-infused Velvet Rope collection features pieces with silhouettes that both flatter and support. Materials range from strong Lycra to soft velvet, a fusion of performance and style. Staying true to the hues of the season, the colour palette blends autumnal shades of olive and copper with silver and navy. The collection lineup includes training shoes, sports bras, tights as well as leotards. 


See a selection of the Velvet Rope collection here:

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Like what you see? The Puma Velvet Rope collection is now available at and Puma stores/retailers worldwide. 


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