Considering the football megastar’s trail blazing record of experimental looks on and off the pitch, we are hardly surprised that it should be him to get the ball rolling with grooming products for men, by men. Introducing House 99, David Beckham’s foray into beauty.
In partnership with L’Oreal Luxe, the brand kicks off with 21 innovative products—ranging from beard balms to moisturisers—that melds British barbershop culture with essentials for hair, skin, tattoo and body care. “I’m so excited to finally share House 99 with everyone around the world!” said Beckham who lent not just his good looks to the campaign but also an active hand in building the line, from testing products and choosing fragrances to finalising the packaging. “For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look. I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so.”
The goal is to create a community of grooming enthusiasts who can share styling tips and tools ; hence the word “House”. “99”, on the other hand is derived from a significant year in Beckham’s life. It’s the year of his wedding to Victoria Beckham, the birth of his first son, Brooklyn, and when Manchester United won the treble.
House 99 launches exclusively at Harvey Nichols in the UK on February 1, 2018 and will be available in 19 countries worldwide from March 1.
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