Boy de Chanel: A look at Chanel’s first men’s makeup collection


By Wei Yeen Loh

Boy de Chanel: A look at Chanel’s first men’s makeup collection

Whoever said beauty is gender-driven has got it sorely wrong, and Chanel can attest to that with an all-new makeup collection targeted to men. As per the brand’s house codes—”beauty is a matter of style”—the Boy de Chanel collection is made for the style-savvy, street-chic man who has his list of beauty essentials down pat. What you can expect from this range is nothing short of sleek and masculine—from the midnight blue packaging down to the textures and formulas of each product.

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The Boy de Chanel comprises three products—brow pencils, foundation, and a lip balm. The Le Stylo Sourcils Eyebrow Pencil comes with a spiral brush on one end and a retractable, tapered tip on the other, and is waterproof, comfortable and stays on for eight hours, thanks to emollient oils in the formula. Best part? It comes in four shades so you don’t have to worry about matching your brow shade with your hair colour.

The Le Teint Foundation is likely one to add to your collection for good reason, given Chanel’s impeccable track record when it comes to foundations. Soft focus powders in the formula help to correct imperfections with a sheer finish, and it also has SPF 25 sunscreen to protect skin from the negative effects of the sun. The texture is fluid and lightweight, and it has hyaluronic acid to keep your skin comfortable all day long. Lastly, we are a little more than impressed with the sound of the new Matte Moisturising Lip Balm—how does it nourish and soften lips without leaving it shiny? We’re dying to know—but fret not, the Boy de Chanel makeup collection is now available exclusively in Chanel Beauty boutiques at Mid Valley and Pavilion Kuala Lumpur.

What’s making our hearts beat a little faster than usual is the new face of Boy de Chanel: actor Lee Dong Wook, also the first Korean to represent Chanel for a campaign of this scale. Below, scroll through all the visuals for some behind-the-scenes action:

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