Inside Timothée Chalamet’s new Bleu de Chanel campaign directed by Martin Scorsese
Find your blue, find yourself
Get a look behind the scenes at Chanel Beauty’s newest campaign for Bleu de Chanel, directed by Martin Scorsese and starring three-time Golden Globe Award nominee Timothée Chalamet.
Magnetic, fresh and timeless—that’s Bleu de Chanel. “Bleu de Chanel has just the right amount of conviction and intensity to represent a man who refuses to be typecast. A man who dismisses facades and who is not afraid to let vulnerability show through his tough, disarming exterior,” says Olivier Polge, the In-House Perfumer-Creator for Chanel. In the newest campaign for the iconic fragrance, brand ambassador Timothée Chalamet is as he has never been seen before.
The short film explores the overexposure of fame and the profound craving for authenticity that inevitably follows—Chalamet is first shown to be living a scripted version of his life before he breaks away from the mould as a free man, daring to embark on a quest to find himself by following only his own instincts and desires. It’s a deeply candid role written just for him, and when set against the backdrop of legendary director Martin Scorsese’s creative genius, it’s a truly captivating work of art.
Scorsese was the mind behind the first-ever Bleu De Chanel campaign in 2010, and his latest film for the house continues the fragrance’s strong legacy. “One of the highest honours, if not the highest honour, of my career is to get to work with Martin Scorsese in New York,” says Chalamet. “I’m a New York Boy, I’m a New York actor; he’s the ultimate New York Director, New York artist—it’s checking something huge off my personal bucket list.”
WATCH: THE NEW BLEU DE CHANEL CAMPAIGN WITH TIMOTHÉE CHALAMET AND MARTIN SCORSESE
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“The world has changed. There’s another aspect to celebrity in a way. Which is even more extreme than 10 or 15 years ago,” says the director. “The conflict between [being a] celebrity and staying true to being an artist… you can confuse the two. It’s not wrong to be a celebrity, but it’s a matter of where your heart is—and [keeping] in touch with that.”
Most of the film is shot in black and white, with each scene filled with contrast to highlight the disparity between the fictionalised Chalamet’s celebrity persona and his authentic self. Throughout the film, flashes of blue—a mysterious symbol of hope and optimism—trail his every move. As the actor breaks free of the constraints of his public persona in the final scene, he dives into a sea of magnetic and charismatic blue to come face-to-face with his inner truth. Then, he emerges in technicolour, symbolising that he has found his true self. The whole film is a playful callback to the campaign’s poignant message: “Find your blue, find yourself.”
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