The New Faces of Luxury Fashion: Jennie, Pedro Pascal and More
Scene setters
Few things get fashion talking quite like a well-timed celebrity appointment. It’s a formula the industry knows well, but the stakes feel higher now. One name, one campaign, and suddenly a brand is back at the centre of the conversation. It is a calculated move on both sides, and when it lands, everyone wins. This year has already delivered a string of headline-making signings. Here are the ones worth clocking.
Pedro Pascal for Chanel
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Chanel continues to expand its circle of ambassadors, with Pedro Pascal named as the latest face of the house. The appointment follows his appearance at Matthieu Blazy’s first Chanel show, as well as his custom Chanel look at the Oscars. “Pedro is a wonderful man and an incredible actor. His kindness, talent and his vision of the world are both inviting and inspiring. We are thrilled to welcome him to the Chanel family and excited to embark on this new journey together,” Blazy says.
Jennie for Ray-Ban
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Jennie adds another chapter to her growing portfolio, this time with Ray-Ban. As global ambassador for both Ray-Ban and Ray-Ban Meta, the it-girl takes on a role that reflects her creative spirit, where heritage design meets a more visionary, tech-driven approach. Her first campaign sees her in a series of key styles, including the Daddy-O and Alix.
Julia Garner for Loewe
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Julia Garner becomes Loewe’s first global brand ambassador under Jack McCollough and Lazaro Hernandez, marking an early defining move in their tenure at the House. The designers describe a shared curiosity that drew them to the actress. “We admire those who dare to explore: Julia certainly has that ceaseless curiosity, and we are proud to see her bring this to Loewe,” they said. Garner aligns closely with that vision, pointing to a mutual sense of creative freedom. “The House celebrates individuality and allows space for exploration. I feel that same permission in my own career—to take risks, to choose complexity, to grow.”
Kai for Lacoste
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Since completing his military service, Kai has been on a steady run—releasing his fourth solo album, taking his music on a world tour, and expanding his presence in fashion. His latest move is his appointment as ambassador for Lacoste, formalising a relationship that has been building over time. The EXO member previously starred in the brand’s AW25 campaign and later attended its Paris Fashion Week show. Moving forward, he will continue his role through a series of campaigns and brand activations.
Sombr for Valentino
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Sombr, whose recent string of hits includes Back to Friends, Undressed, and 12 to 12, continues his momentum beyond music with his appointment as Valentino’s brand ambassador. With a growing international career and an evolving style identity, the New York City-born singer has frequently turned to the Italian brand for public appearances, reflecting a natural affinity with the House. “I am so excited and honoured to be joining Maison Valentino as a brand ambassador,” he shares. “I love fashion and I have the deepest respect both for the vision of Alessandro Michele and the legacy of the great Valentino Garavani.”
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