Fashion Buzz: Gentle Monster Blooms with Bouquet, Coach Partners with The Sims 4 and More
Hot off the press
The new year is off to a stylish start. From Gucci’s new era with La Famiglia to Coach x The Sims 4, here’s all the fashion news you need to know this month.
Gentle Monster Blooms with the Bouquet Collection
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Gentle Monster ushers in the year with its Bouquet collection, a nod to the intricate beauty of plant stems. The line transforms these organic forms into eyewear, featuring frames with distinctive loops, tangles, and ties that blend delicate elegance with sculptural detail. Its signature frame is accented with vibrant beadwork, marrying artistry and texture. To mark the launch, the Korean brand unveils a campaign film co-directed by FKA twigs and Jordan Hemingway, following a single bud as it unfurls into bloom—a vivid metaphor for growth and untapped energy.
La Famiglia Heralds the Future of Gucci
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‘Gucci: La Famiglia’ marks the first sign of Demna’s direction at the House. Sexy, extravagant and unapologetic, the campaign introduces a wardrobe built on attitude, setting the tone for Gucci’s next chapter. The collection reflects Demna’s study of Gucci’s archival and visual codes across eras, leading up to his personal vision, set to be revealed in February. Photographed by Catherine Opie, the campaign presents models as distinct family members, each embodying a different facet of Gucci’s identity and ‘Gucciness’.
Coach Takes Over The Sims 4 Wardrobe
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Your Sims just got a style upgrade. Coach has teamed up with The Sims 4 to launch a co-created collection, featuring ready-to-wear looks, the iconic Tabby and Brooklyn bags, and a ‘Coach Trunk’ that unlocks hundreds of mood-driven outfit combinations. With 65 prints and colours to mix and match, players can create various styles for every Sim’s personality. The collection also includes a Coach Trunk Heirloom Object, offering pre-styled outfits designed to spark specific moodlets. The Coach x The Sims 4 collection is now available in the base game worldwide.
Seventeen Brings the Energy to Skechers
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Skechers has named Seventeen’s DK, Seungkwan and Dino as its newest regional brand ambassadors. Each brings their own unique character to the brand: DK radiates high-energy optimism that mirrors Skechers’ playful spirit, Seungkwan exudes a warm, approachable charm, and Dino embodies a performance-driven aesthetic that aligns with modern athleisure. The trio will feature in a series of campaigns across Skechers’ key collections in Asia-Pacific markets, highlighting everything from everyday sporty staples to bold statement pieces.
Topten10 Brings Good Wear to Malaysia
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Korean lifestyle brand Topten10 steps into the Malaysian market with the launch of its first store at Sunway Pyramid. Covering 10,047 square feet, the space brings the brand’s hallmark focus on comfort, simplicity and functionality to local shoppers. Anchored in its philosophy of ‘Good wear’, the store showcases a thoughtfully curated range of everyday essentials designed to suit both the local climate and the pace of modern life.
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