Madonna and Alberto Guerra front the relaunch of The One by Dolce&Gabbana
A new era
Dolce&Gabbana’s star-studded campaign revives a classic scent—find out more about the revival below.
How do you know when you’ve found The One? According to Dolce&Gabbana, you’ll know it when you smell it. Just in time for the new year, the Italian luxury house has revamped its iconic The One fragrances for him and for her, ushering in a new era with a fresh concept by Mert Alas. The mesmerising new campaign stars living legend and timeless icon, Madonna, alongside celebrated Cuban actor Alberto Guerra.
Playing on the themes of seduction and attraction, the campaign draws inspiration from 1970s neorealist cinema. The film puts Madonna at the centre of its narrative as she rewrites the rules of seduction, breaks stereotypes, and reverses roles. Charged with mystery, attraction, and passion, the film sees her transforming her sensuality into a weapon, empowering her with the driving force that pulls the protagonists together.
WATCH THE CAMPAIGN FILM HERE:
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To soundtrack this story, Madonna delivers a powerful rendition of ‘La Bambola’ by Patty Pravo, an Italian artist who stands as a symbol of freedom and emancipation. It is the perfect tune to drive home the themes of audacity and self-affirmation that are woven into this intricate love story.
The One by Dolce&Gabbana was first launched in 2006 for women and 2008 for men, featuring an oriental-floral accord and a woody-oriental accord, respectively. Today, the brand-new reformulation refines the fragrance for 2026, bringing a modern edge to the audacious, striking scents. In addition, the label has introduced new intensities to the lineup, allowing you to personalise your fragrance wardrobe according to your preferences. Find the full rundown of the new collection below:
The One For Men Eau De Parfum
Top: Tarocco orange and grapefruit; Heart: French clary sage; Base: Tobacco, amber and wood.
The One For Women Eau De Parfum
Top: Bergamot, mandarin, lychee and white peach; Heart: Madonna lily, rose, lily of the valley, and jasmine; Base: Vanilla, Haitian vetiver, amber and musk.
The One For Men Eau De Parfum Intense
Top: Black pepper and Tarocco orange; Heart: Labdanum; Base: Tobacco.
The One For Women Eau De Parfum Intense
Top: Pink pepper; Heart: Jasmine; Base: Vanilla and amber.
The One For Men Gold Eau De Parfum Intense
Top: Clary sage; Heart: Bergamot; Base: Patchouli.
The One For Women Gold Eau de Parfum Intense
Top: Plum; Heart: Rose; Base: Jasmine.
The new formulation of The One by Dolce&Gabbana for men and for women is available from 20 January 2026 at Dolce&Gabbana boutiques and counters nationwide, including Pavilion KL, at Seibu TRX, Isetan and Parkson.
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