8 Watches and Jewellery Updates to Know This August

Much like time, the world of watches and jewellery does not stop. The arrival of summer, which to others often means an escape route to get away from it all, presents unique opportunities for the industry’s movers and shakers. From anniversary celebrations to audacious collaborations, luxury brands continue to deliver headline-making moments worth your attention—and possibly your wishlist. These are some of the biggest watches and jewellery news this August.

JIN OF BTS STARS IN FRED’S NEW CAMPAIGN

French Riviera, Force 10, and Jin of BTS—Fred has once again nailed the trifecta of a sure-fire hit campaign. For its Summer 2025 Catch The Sun campaign, The Sunshine Jeweller returns to the glamorous Mediterranean coastline of Côte d’Azur, taking brand ambassador Jin along for the ride. The South Korean heartthrob dazzles in sumptuous sparklers from the house’s Force 10 collection and infuses his modern elegance and effortless charm into each precious shot.

JAEGER-LECOULTRE’S 1931 CAFÉ ARRIVES IN KUALA LUMPUR

To mark the reopening of its Pavilion Kuala Lumpur boutique, Jaeger-LeCoultre has debuted the 1931 Café, making it the brand’s first in Southeast Asia. The Reverso-inspired café, helmed by Parisian chef Nina Métayer, offers a taste of the Vallée de Joux—the birthplace of the watchmaker—through delectable pastries and beverages. Elevating the experience is the sumptuous tile installation by Spanish artist Alex Trochut that pays homage to the Art Deco movement.

HABIB GETS INTO THE SPIRIT OF MERDEKA IN A NEW CAMPAIGN

Malaysia is celebrating its 68th Independence Day this month, and Habib is here to remind us of the building blocks that have helped us get to where we are today—notably our local craftsmanship. Through its ‘Jualan Merdeka’ campaign, the homegrown jeweller has worked the nation’s beloved motifs into its novelties. Some of the heritage-inspired designs here include the modern interpretation of the ‘Cincin Buah Kana’ and the Jalur Gemilang-themed Merdeka Rings.

HUBLOT BRINGS BIG BANG TO THE EXCHANGE TRX

From Geneva to London to Mykonos—Hublot has spared no expense to celebrate the 20th anniversary of its Big Bang watches. The party train now makes a stop at The Exchange TRX. Happening until 18 August, the pop-up experience features an animated sculpture that physically presents eight models that have defined the collection. These creations embody the four key pillars in Big Bang’s evolution: soccer, pop art, ceramics, and sapphire.

WANG YIBO AND LEAH DOU LEAD THE NEW COCO CRUSH CAMPAIGN

Dating apps are no longer working, so it’s time to stop swiping and start spending on Chanel’s Coco Crush. After all, it seems to do the trick for house ambassadors Wang Yibo and Leah Dou. The Chinese artistes discover their own story of encounters as they’re transported to the glamorous suites of Chateau Marmont in the latest Coco Crush campaign. Never one to shy away from possibility, they bring the collection’s storyline of luck and destiny to life.

SWATCH DROPS MISSION TO EARTHPHASE – MOONSHINE GOLD

Houston, we have a problem. Swatch has released the new timepiece from the Bioceramic MoonSwatch range, and the urge to expand our collection has returned. Crafted in dark navy blue, the Mission to Earthphase – Moonshine Gold brings a slew of novelties to the table. Some of the most noteworthy specs are Swatch’s earth phase innovation, a moon phase indicator adorned with Omega’s Moonshine Gold, and visuals drawn from Snoopy’s world.

NAMTAN TIPNAREE STUNS IN FRED’S FORCE 10 RISE

Thai actress Namtan Tipnaree Weerawatnodom stars in Fred’s new Force 10 Rise campaign, and it’s every bit of cinematic magic. Exuding the quiet confidence that captures the essence of modern women, the Friend of the Brand breathes new life into the collection. The Force 10 Rise range, which is an offshoot of the iconic Force 10 collection, reflects the house’s heritage of innovation through the emblematic cable, the powerful buckle, and a line of diamonds.

QEELIN GEARS UP FOR QIXI FESTIVAL WITH NEW NECKLACE

The romantic Qixi Festival is upon us, and Qeelin stays ahead of the curve with the new Wulu Eternity necklace. Fashioned in 18K rose gold, the piece encapsulates the relationship between luck and love. This is especially evident in the circular design that reflects the Eastern ideals of harmony and balance. The necklace features six Wulu motifs, paired with diamonds and the exclusive pink HyCeram ceramic crafted for the festival.