Watches

BURO Watch List: 5 Hottest Watch Drops in July

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12.07.2025

By Nikita Nawawi

Images: COURTESY OF RESPECTIVE BRANDS
BURO Watch List: 5 Hottest Watch Drops in July

Time never stands still—neither does the world of watches. A fresh wave of innovative timepieces floods our feeds pretty much on a daily basis, sweeping us into the depths of the industry’s horological excellence. This month, the excitement in the world of horology soars with new releases that blend cutting-edge technology and classic craftsmanship. From commemorative timepieces to anniversary editions, these watches are designed to make history. Read on for our edit of the best new watches coming out in July.

 

BELL & ROSS BR-05 SKELETON PHANTOM CERAMIC

new watches july 2025

Taking its aviation-inspired timepieces to cruising altitude, Bell & Ross has unveiled the limited-edition BR-05 Skeleton Phantom Ceramic. The watch carries forward the urban-inspired DNA of the BR-05 line, which debuted in 2019, and elevates it with a robust 41mm ceramic case. This scratch and corrosion-resistant shell houses a fully skeletonised movement—the BR-CAL.322-1 calibre with a 54-hour power reserve—and comes with an integrated bracelet.

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CHOPARD L.U.C QUALITÉ FLEURIER 20TH ANNIVERSARY EDITION

new watches july 2025

How do you know if a watch is of the utmost quality? By checking if it has gained the Fleurier Quality Foundation’s seal of approval. After passing the industry’s most demanding set of specifications with its first L.U.C Qualité Fleurier timepiece in 2005, Chopard looks back at this impressive feat with the L.U.C Qualité Fleurier 20th Anniversary Edition. Modelled after its predecessor, the watch features an ethical 18K yellow gold and the L.U.C 96.09-L mechanical self-winding movement.

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IWC SCHAFFHAUSEN PORTUGIESER TOURBILLON RÉTROGRADE CHRONOGRAPH

new watches july 2025

Following the revamped design codes of the Portugieser line last year, IWC Schaffhausen pushes the envelope further with the Portugieser Tourbillon Rétrograde Chronograph. The limited-edition wristwatch, innovative as it is incandescent, boasts three covetable complications: a flying minute tourbillon, a retrograde date display, and a flyback chronograph. Other highlights include the obsidian-coloured dial, 18K Armor Gold case, and the IWC-manufactured 89900 calibre.

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SARTORY BILLARD SB06 FLYING TOURBILLON BATIK AVENTURINE SHH EDITION

Independent French watchmaker Sartory Billard has made its foray into the Asian market with a strategic partnership with Sincere Fine Watches. Marking this momentous occasion, the two brands have crafted eight SB06 Flying Tourbillon SHH Editions, each paying tribute to the heritage of its respective region. The Malaysia-exclusive SB06 Flying Tourbillon Batik Aventurine SHH Edition, for instance, celebrates the art of batik with a hand-painted floral motif on the dial.

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SEIKO PRESAGE CLASSIC SERIES ‘CRAFTSMANSHIP’ UNGLAZED ARITA PORCELAIN DIAL LIMITED EDITION

One of the more underrated watch releases this July is Seiko’s Presage Classic Series ‘Craftmanship’’s Unglazed Arita Porcelain Dial Limited Edition. Known for referencing Japanese craftwork, the Presage Classic Series brings unglazed Arita porcelain into play. This unique material lends the dial its matte texture and soft impression. More than just aesthetics, the novelty is equipped with a Calibre 6R51 movement, offering a power reserve of 72 hours.

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