Fashion
Fashion Buzz: Gentle Monster Goes Futuristic With the Pocket Collection—plus Other Fashion News You May Have Missed This May
Style bites
Images: Courtesy of respective brands
This month’s highlights include Pierpaolo Piccioli’s new post at Balenciaga, Levi’s® latest collaboration with Sacai, and the launch of Gentle Monster’s 2025 Pocket collection.
Balenciaga taps Pierpaolo Piccioli as creative director
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Balenciaga has announced Pierpaolo Piccioli as its next creative director, effective 10 July 2025. The former Valentino creative will carry forward the house’s storied heritage—honouring the architectural purity of Cristóbal Balenciaga while building on the provocative vision established under Demna. Known for his artistry and emotional depth, Piccioli’s debut collection for the Maison will be unveiled this October.
Form Meets Function in Gentle Monster’s 2025 Pocket Collection
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Gentle Monster once again challenges norms by reimagining eyewear as portable, foldable art with the 2025 Pocket collection. The 21-piece line blends bold design with intricate details, from gleaming metallic accents to lens-free star silhouettes. One highlight is the exclusive collaboration with Bratz®—complete with a limited-edition doll. Karina of Aespa brings the campaign to life, embodying its post-human narrative that harmonises perfectly with Gentle Monster’s avant-garde ethos. The 2025 Pocket collection launches on 30 May 2025.
Levi’s® x Sacai Rewrites Denim Codes
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Levi’s® and Sacai join forces for a denim capsule where tradition meets transformation. Sacai’s deconstructive approach reimagines Levi’s® staples into sculptural pieces—a boxy denim jacket, a tailored twill jacket, and a jumpsuit that contrasts utility with delicacy. Elsewhere, a reversible blouson and voluminous mid-rise jeans push proportions with intent and ease. The Levi’s® x Sacai collaboration debuts via exclusive pop-ups at Selfridges (26 May) and Landmark Hong Kong (27 May), followed by a global release on 28 May online and in select Levi’s® and Sacai stores.
Emporio Armani and Our Legacy Work Shop Rework the Past with Purpose
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Emporio Armani and Our Legacy Work Shop reunite for a new collaboration, this time expanding their vision to include womenswear. The collection revisits the Emporio Armani archive, thoughtfully reworking signature elements through Our Legacy’s nuanced, contemporary lens. Original Armani fabrics and trims form the backbone of the collection, complemented by select pieces crafted from reconstructed vintage textiles developed exclusively by Our Legacy for the project. There’s also a quiet nod to traditional East Asian attire, evident in the minimalist collarless Sciovolo shirt and the subtle lining motifs of the Ampolla blazer. The full collection is available online and at Our Legacy locations in Stockholm, London, Berlin, and Seoul, including Work Shop Stockholm.
Jordan Brand and Swarovski Bling Out the Iconic AJ1s
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The iconic Air Jordan 1 gets a sparkling makeover as Jordan Brand partners with Swarovski to launch the Women’s Air Jordan 1 Retro Low OG, a dazzling highlight of the New Gems collection. Crafted using Swarovski’s innovative Crystal Intarsia on sumptuous ‘caviar fabric,’ the shoe is meticulously adorned with over 115,000 crystals, delivering a luminous statement piece designed exclusively for women. This coveted edition releases globally at select retailers on 17 May 2025.
Stay cool in style with the Été Celine
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The Été Celine is the ultimate summer wardrobe reset, designed to carry you in style from city streets to sandy shores. Inspired by the sun-kissed charm of the French Riviera and the laid-back glamour of Saint Tropez, the collection introduces modern ready-to-wear pieces and raffia bags that celebrate artisanal craftsmanship. Celine is also rolling out a lifestyle collection, featuring decorative objects and beach-ready accessories that will complete your sun-soaked summer experience.
Shop the collection here.
Versace welcomes Ding Yuxi as its newest muse
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Versace has appointed Ding Yuxi as its latest global brand ambassador. Known for his roles in ‘Love Game in Eastern Fantasy’, ‘Melody of Golden Age’, ‘Moonlight’, and ‘The Romance of Tiger and Rose’, the Chinese actor is now the face of the iconic Italian brand alongside Aespa’s Ningning, Stray Kids’ Hyunjin, and Rosy Zhao. Reflecting on the partnership, Ding says, “I’m honoured to represent a house with such power and strength—one that celebrates and empowers people to express themselves.”
Balenciaga brings its vision to Paragon Singapore
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The Paragon Shopping Centre now houses Balenciaga’s latest boutique, a two-level space that brings the brand’s Raw Architecture concept to life. A towering glass façade reveals an industrial-chic interior defined by contrasts—polished concrete, steel-tiled floors, and plush leather seating. Smoked-glass partitions and a stone stairwell add to the sculptural narrative, while the private room takes inspiration from its haute couture fitting rooms at 10 Avenue George V. To celebrate the opening, the Parisian brand hosted an exclusive event with Thai actor and Balenciaga ambassador PP Krit, adding a touch of star power to the minimalist space.
Ice Spice and Charli D’Amelio front Kate Spade New York’s SS25 campaign
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For Spring/Summer 2025, Kate Spade New York turns its attention to something universal: the power of friendship. Titled ‘To The Ones Who Carry Us’, the campaign stars Ice Spice and Charli D’Amelio, spotlighting he fast-paced lives of Gen Z while celebrating the loyalty of those who consistently show up. The Deco Chain shoulder bag emerges as the season’s signature piece, introduced in fresh shades like ‘Blue Multi Denim,’ ‘Jungle Vine,’ ‘Sweet Cream,’ and ‘Apricot Cream’.
Onitsuka Tiger opens concept store for Yellow Collection in Tokyo
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Onitsuka Tiger expands its Yellow Collection with a new concept store in Tokyo. Set in the trendy Omotesando district, the space is a vision realised by Studio Dini Cataldi, where Japanese tradition meets Tokyo’s avant-garde energy. Its vivid yellow façade, paired with the brand’s stylish logo, makes a striking first impression, while the interior features a dynamic interplay of light and materials to create a vibrant atmosphere.
Kazuha is the latest face of Lululemon
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Lululemon has named Kazuha of Le Sserafim as its newest global ambassador. According to the Canadian brand, the K-pop star perfectly embodies its values of mindful living and purposeful movement. “Through this partnership, I hope to inspire everyone to express themselves freely and feel alive in every moment—while finding joy in the process,” Kazuha shared. To mark the collaboration, she will front ‘Live Like You Are Alive’, a global campaign that celebrates movement as a form of personal expression.
Uniqlo makes roadside retail debut in Negeri Sembilan
Uniqlo celebrates 15 years in Malaysia with the opening of its first roadside store in Negeri Sembilan. Located in the heart of Seremban 2, the 12,000-square-foot store is the brand’s second in the state and sixth roadside outlet nationwide. This milestone underscores Uniqlo’s commitment to making quality, everyday wear more accessible to all. With a wide range of wardrobe essentials and stylish pieces, Uniqlo continues to bring comfort and style closer to communities through its LifeWear philosophy.
H&M Unveils Its First Summer Capsule for Asia
H&M’s latest release shines a spotlight on Asia with a debut capsule designed for the modern Asian woman. Rooted in sleek minimalism and fluid layering, the collection reimagines warm-weather dressing through a palette of tinted neutrals. Versatile separates, breathable jerseys and delicate knits come together to offer pieces that feel as effortless as they are refined. The H&M Summer Asian capsule arrives in stores and online on 29 May 2025.
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