Known for its stylish business and travel products, TUMI has announced its third Global Citizen campaign featuring Nico Rosberg, team driver for MERCEDES AMG PETRONAS Formula One and Claudia (Soo Hyun) Kim from the latest Avengers movie, Avengers: Age of Ultron.
The campaign was shot at the enchanting seaside city of Barcelona, by photographer Tom Craig and British fashion stylist Bay Garnett. Tom's work has been featured in magazines such as Esquire and Vogue and fashion campaigns for brands including Louis Vuitton and Mr Porter.
Says Nico, "Being a Formula One driver means a lot of travelling. We have up to 20 races a year, spread out all over the world and the demands of such extensive travel require a premium travel product. I'm delighted that both myself and the MERCEDES AMG PETRONAS Formula One Team have been able to benefit from TUMI's expertise in design excellence, innovation and functionality."
For Claudia, who won a Korean modelling contest in 2005, which catapulted her into leading roles in the Netflix series Marco Polo and most recently, Marvel Comics' Avengers film sequel, it's about opening up to new experiences. "As I travel around the world, I'm realising that every place I go influences me in some kind of way," she says. "I believe being a true Global Citizen means you have the willingness and openness to step outside of your own boundaries, and I'm honored to represent that with TUMI."
Watch the video here.