Eye strain is no longer a rare occurrence these days, what with the prolonged use of laptops and PCs in workplaces and external stressors that cause a lack of sleep and fatigue. Many women also feel that aging has taken a toll on their eye area skin, especially so when combined with daily lifestyle activities.

But here's a more intriguing fact that you didn't know of: As we blink an average of 20,000 times a day, the eye area skin tends to always be in a fatigued state, especially combined with friction from applying and removing makeup. This results in extremely dry eye area skin that cannot be remedied within a day or two with typically generic eye products in the market.

Enter Shiseido's new unique approach to combating this by preventing the accumulation of skin-damaging factors. The new Shiseido Ultimune Power Infusing Eye Concentrate seeks to achieve strong skin resistance to such concerns with their unique ImuMoisture Extract—a combination of ectoin, a microorganism to protect your skin against heat and UV rays, and white birch extract as a highly effective moisturiser.

Boost your eye's multi-defensive power level with Shiseido Ultimune

What results after application of this eye product is an improvement in wrinkles, fine lines, brightness around the eye area. Shiseido's survey with a sample size of 223 women found that 98% of them reportedly felt that the dryness in their eye areas had stopped recurring after using Shiseido Ultimune Power Infusing Eye Concentrate for four weeks. If this isn't a comforting prospect, we don't know what is!

Shiseido Ultimune Power Infusing Eye Concentrate is available from September in stores and counters nationwide.