Hublot's latest artist collaboration sets 'Fame vs. Fortune'
Timepiece x street art
Hublot's love and appreciation for art has long been ingrained in its DNA. In celebration of this passion and the ongoing Hublot Loves Art campaign, the brand recently launched a unique art timepiece concept, 'Fame vs. Fortune' in New York City. The limited edition collection is spearheaded by street artists Hush and Tristan Eaton.
"Hublot loves Art! This is why we are thrilled to once again partner with Tristan for our second collaboration and collaborate with Hush for the first time," says Ricardo Guadalupe, CEO of Hublot. "This project brings together two dynamic, and unique artistic styles, each one incorporated collaboratively with Hublot. The result is a unique and original set of 2 timepieces, that I am sure, collectors of both watches and art am sure to love."
British artist Hush—whose street art can be found throughout various districts of Los Angeles—represents Fame, creating an ode to the West Coast where Hollywood reign supreme. His masterpiece is the Spirit of Big Bang West Coast Ceramic Black and White, which features a black and white woman's portrait painted in mixed media on the case back.
"The image I created for Hulot has a multitude of ideas which represent 'Fame, individuality and strength to the iconic personality' as well as placing itself in time through my contemporary street art influenced aesthetic," explains Hush. "I took inspiration from Hollywood icons and tried to celebrate that through the strong posing image of a woman's portrait."
Fortune, on the other hand, was represented by Tristan Eaton. The LA-born artist was tasked with showcasing the East Coast mentality (some of his most famous murals can be found in New York City), taking the Big Apple and the famed Financial District as inspiration. He came up with the Classic Fusion Bronze, a handsome brushed bronze timepiece with Wall Street-themed motifs etched on the case back.
Eaton shares: "For my watch, I incorporated bronze to symbolise the famous Charging Bull, originally a guerilla art piece that now sits in the heart of the Financial District in NYC and serves as a symbol of financial success and the unbounding spirit of the American people."