Keep an eye out for these exciting headlines: Ariana Grande’s new role with Swarovski, Chanel’s exciting launch of Première Sound, and the final showcase of Bvlgari’s Serpenti Factory in Beijing.
Find out more below.
Chanel updates the Première Édition Originale watch
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Thirty-seven years after its debut, Chanel has revamped the Première Édition Originale watch with the Première Sound: a chic long sautoir necklace that features both a watch and wired headphones. The wristwatch seamlessly transforms into a necklace that connects with a smartphone or any audio device with a simple click. The headphones come equipped with a microphone and remote control for adjusting volume, managing audio and video playback, and handling phone calls—much like your regular earphones but chic. Merging elegant design with advanced audio technology, these headphones are meticulously designed for superior sound quality, delivering an immersive listening experience with effective passive noise insulation to minimise external distractions.
Fred names Guan Xiaotong as its latest global brand ambassador
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After serving as a Fred ambassador in China for the last three years, Guan Xiaotong has been elevated to the role of global brand ambassador, following in the footsteps of BTS’ Jin. According to the French brand, the Chinese actress was selected for her passion and boundless energy, which capture the essence of the house. Her confident and glamorous personality, along with her inner strength and virtues resonated deeply with the spirit of Fred. In a statement, she expressed, “The Maison aligns so closely with my own values of strength and authenticity. I really look forward to many new experiences that lie ahead with Fred.”
Bvlgari’s Serpenti Factory arrives in Beijing
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After a two-year journey across numerous cities, including New York, London, Dubai and Milan, the Serpenti Factory—a global artistic initiative celebrating Bvlgari’s legendary Serpenti symbol—has arrived in Beijing. The ‘Serpenti Infinite Tales’ exhibition at the Genesis Art Gallery marks the final stop of this international tour, featuring the highest participation from both local and international artists. Among the participating artists are Cate M Mercier, Hong Seung-Hye, Qian Lihuai, Quayola, Daniel Rozin, Shanliang, Wu Junyong, Yang Yuanyuan, Cheng Pengpeng, Jiang Ruiying, Qi Le, and Zheng Jiayan. An opening ceremony was recently held, with Bvlgari brand ambassadors Yifei Liu and Leo Wu, as well as Bvlgari CEO Jean-Christophe Babin in attendance.
The ‘Serpenti Infinite Tales’ exhibition is now open to the public and will run until August 18, 2024.
Ariana Grande is the latest ambassador of Swarovski
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Ariana Grande’s stellar year takes on yet another new turn as she becomes the latest face of Swarovski. The Grammy-winning singer-songwriter shared, “It’s an honour to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewellery and promotes the value of unapologetic self-expression.” Swarovski’s Global Creative Director, Giovanna Engelbert, also shared enthusiasm, stating, “Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world and I am thrilled that she is joining us as a brand ambassador.” Ariana Grande will make her debut for the brand in an upcoming Holiday Campaign later this year.
Dolce & Gabbana revives the ancient Sardinian art of gem setting
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Earlier this month, Dolce & Gabbana revealed its latest Alta Gioielleria collection in Sardinia. The iconic jewel of this Sardinian tradition is the gold button, which takes the form of a double dome topped by a small cylinder that can hold a semi-precious stone or a prized gem. To craft these masterpieces, the Italian house employs filigree, an ancient jewellery-making technique performed entirely by hand. This process involves traditional methods of drawing and weaving fine gold threads. Additionally, each gemstone is meticulously mounted, transforming every piece into a testament to the island’s rich heritage and dedication to preserving its cultural traditions.
Omega continues its prestigious role as the Official Timekeeper for the Olympic Games
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Omega will once again serve as the Official Timekeeper for the Olympic Games, overseeing all 329 events across 32 sports. The honourable role will extend to the Paralympic Games, which will begin on August 28, 2024. The Paris 2024 Olympic Games will usher in a new era of timekeeping as the luxury watchmaker sets new standards of precision and performance with cutting-edge photofinish cameras and comprehensive data collection. This advanced technology will not only record the outcomes that determine gold, silver, and bronze but also offer detailed insights into the precise factors that influence each event’s result.
Tudor opens in Suria KLCC
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Tudor has recently welcomed a brand new boutique at Suria KLCC, in partnership with leading luxury watch retailer Valiram. Located on the first floor, the store vividly reflects the Swiss brand’s bold and distinctive character, covered in its iconic black, red and white colours, which capture its innovative and adventurous spirit. The grand opening was celebrated with a ribbon-cutting ceremony with Mr. Mukesh Valiram, Executive Director of Valiram, Mr. Francis Tan, CEO of Suria KLCC, and a representative from Tudor. In addition to the boutique launch, Tudor has introduced the Pelagos FXD ‘Alinghi Red Bull Racing’ exhibition at the centre court of Suria KLCC. This exclusive Southeast Asian event showcases the House’s prominent partnership with Alinghi Red Bull Racing as they vie for triumph in the 37th America’s Cup—the world’s premier sailing competition.
Tudor @ Suria KLCC
Address: Lot 131, 1st Floor, Suria KLCC, Kuala Lumpur
Opening hours: 10AM to 10PM (Monday to Sunday)
Longines finds a new home at Mid Valley Megamall
Following the launch of its largest Malaysian boutique at The Exchange TRX, Longines has opened yet another boutique on the ground floor of Mid Valley Megamall. Managed by Watatime, this 1,027-square-foot boutique embodies the brand’s latest global design concept. The exterior features a sleek, elegant facade that highlights a curated selection of timepieces. Inside, customers are welcomed by rich dark mahogany cabinetry, a bespoke navy-blue diamond-padded back wall and plush cream leather accents, all creating an immersive Longines experience. Another highlight of the store is the concierge bar, inspired by aviation design. Additionally, it boasts an exclusive lounge area for private previews of new collections.
Longines @ Mid Valley Megamall
Address: Lot G-031, Ground Floor, Mid Valley Megamall
Opening hours: 10AM to 10PM (Monday to Sunday)
Contact: +603 2201 0177
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