BMW accelerates into the future with the electrifying ‘Soul of BMW’ campaign
Going full throttle.
Do you ever wonder why there is such an expression as ‘dream car’? Romanticising something as inanimate as a box on wheels seems to defy any logic. But that might just be it—it is not logical. It’s a feeling. Just like dreams are a projection of our subconscious, a dream car mirrors the aspiration for our future selves. It’s an extension of ourselves that has yet to materialise. BMW, a name often deemed worthy of the ‘dream’ status, knows this well.
In its latest campaign, the Bavarian premium carmaker echoes a similar sentiment, that its cars are creations with souls. As the new BMW i5 speeds along the curves of a cliffside road, other battery-powered vehicles (BEV) racing alongside it, Benson Boone’s Beautiful Things blasts off. The drivers inside, the soulmates, are bound by the same passion for performance. They are the embodiment of our future selves—and the future is electric.
That future, as it turns out, is closer than we thought. Looking to help make your dream come true, BMW has made its cars more accessible with its dynamic financial programme. The BMW i5 eDrive40 M Sport, for instance, is now within reach. The Easy Drive Financing Plan offers you ownership at RM4,478 a month on a five-year-tenure and the Straight-Line Financing Plan RM5,859 a month on a five-year-tenure. Explore the finance offering on BMW Engage today.
If that’s not enough of an incentive to make you take the leap, BMW has pledged that owners of its BEVs will receive the complete Premium Ownership experience, which includes a five-year BMW repair inclusive, a six-year BMW service inclusive, and an eight-year high voltage battery warranty, among others. Those who opt for the Easy Drive Financing Plan and are insured with BMW Comprehensive Motor Insurance are even entitled to a complimentary two-year replacement car.
To learn more about the new BMW i5 and BMW iX2, visit BMW’s official website or contact your preferred authorised BMW dealership. For more car-related content, click here.
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