The first NikeLab in Southeast Asia opens today
They finally did it
Recently, Apple opened its first store in Southeast Asia and now another brand is following suit—though the two are not necessarily related. Nike finally opens the first NikeLab in SEA but the country of choice is none other than dear Singapore.
Acting as both a space and store, it will showcase how Nike interacts and collaborates with other innovators as well as offer expanded access to the brand's most anticipated and most surprising products. Some of the items include limited editions of Nike's latest performance and sport style innovations, unique capsule collections and a curated collection paired with new variations of their celebrated performance styles.
The opening will also feature the highly anticipated release of NikeLab X Pigalle's newest capsule collection as well as the NikeCraft Mars Yard 2.0 by Tom Sachs and the CLOT x Nike Air VaporMax—two of NikeLab's latest creative redesigns of Nike's iconic silhouettes.
NikeLab Singapore opens on 29 July and is located within Dover Street Market at 18 Dempsey Road.