What makes a product truly memorable? To us, it’s when it becomes not just something to be seen or felt, but experienced. For the much-anticipated IQOS ILUMA i REMIX Limited Edition, its iridescent design that moves like music couldn’t have been experienced at a better venue than Sunset by NEON.
From the jaw-dropping fireworks show and bright streaks of light to the boom of techno beats from internationally renowned DJs, the air at Resorts World Awana was thrumming with electricity as the thrilling night unfolded. Ahead, here’s how our night went down at Sunset by NEON, a dazzling and immersive experience for music lovers made all the more memorable with the IQOS ILUMA i REMIX Limited Edition.
THE BEST BEATS
Even before entering, IQOS made our arrival smooth and efficient with the IQOS Fast Track Lane, which allowed any IQOS user to simply show their device and skip the queue entirely. With thousands already lining up before the event officially began, it was a particularly nice touch to have to start off our night smoothly.
While the state-of-the-art monitors and DJ decks are sure to get your attention upon arrival, the IQOS experiential zone is where our eyes were drawn first. With its towering two-floor build and vibrant displays, the IQOS zone stood out for its various activations and activities that perfectly fit the music festival.
With a purchase of any IQOS device, customers could take part in the fun ‘Remix Your Record’ station, where they could take their turn spinning two records DJ-style on a tablet to win exclusive prizes and vouchers. Plus, customers can also customise their newly-purchased IQOS device there and then.
Our other favourite was the giant gachapon machine that also served as a cool photo backdrop. With just a follow of IQOS Malaysia’s official Instagram and a quick survey, concert-goers who visited the IQOS Zone get to push the ‘Remix’ button to redeem prizes and cool IQOS merchandise.
With so many hours spent at the venue, it was also important that we were comfortable. When we weren’t watching the stage from the IQOS terrace, we enjoyed the atmosphere from the ground with our array of IQOS festival essentials, such as a foldable picnic mat, which happens to be one of the prizes redeemable with any IQOS device purchased on the day.
THE RHYTHM OF LIGHT AND MUSIC
After experiencing the interactive games and activations, with the thrum of music from the main stage in the background, it was clear that everything at Sunset by NEON was intentionally curated.
As we walked to the display area, the iridescent design of the IQOS ILUMA i REMIX Limited Edition was mesmerising as its luminous glow moved like music. The spotlights hit the rainbow-like scales like a hypnotic light dance, refracting prisms of light that pulsed to the rhythm of the night. Bright and fluid, the IQOS ILUMA i REMIX Limited Edition felt as premium as it looked.
But in case you’ve ever wondered, IQOS is a tobacco heating device, not a vape device. Because it always heats, never burns, it leaves less smell on your hands, hair, and clothes, making it less likely to bother people around you*.
THE ULTIMATE SELF-EXPRESSION
As we enjoyed the rest of the night dancing to the booming remixes by Chris Avantgarde, R3HAB, and headliner ARTBAT, we couldn’t help but realise how this event made everyone truly come alive with joy and excitement.
From elevated perspectives overlooking the crowd to unforgettable performances on stage, we were able to unlock the best views and experiences with IQOS. Much like the vibrant energy of Sunset by NEON, the IQOS ILUMA i REMIX Limited Edition is the ultimate expression of music, light, and rhythm moving as one.
IT DOESN’T END HERE
If you missed out on Sunset by NEON, don’t worry—there are still plenty of activations lined up! Stay up to date with the latest exciting news by following IQOS Malaysia on Instagram and Facebook.
For a glimpse of how our night went down at Sunset by NEON, check out our highlights below:
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[This article is sponsored by IQOS.]
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise smoke or use nicotine products.
*85% agreement amongst 674 adult consumers in Japan and Italy, 2020-2021.
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