Around this time last year, BURO London officially launched as the first western Europe branch of the BURO network. Now, they’re celebrating their first birthday.
The publishing house has had its fair share of challenges in their first year, with the ongoing COVID-19 pandemic posing significant difficulties for all businesses, budding and established. However, their mesmerising, digital-heavy visuals and their unique, considered content has proven to be resilient despite the unprecedented circumstances.
To celebrate, BURO London is commemorating this year with BURO.One—a retrospective collection of all their most popular features from the past year. In addition, BURO.One aims to aid and nurture both the industry and the consumer through both engaging content and virtual eventing across the network. Further influenced by the New Normal, the BURO London team has created an agenda for 2021, realised through three initiatives: BURO.Be, BURO.Workshop, and BURO.Code.
BURO.Be is a multi-media guidebook to navigating change, with Nowstalgia’s Unscheduled Programming offering a way around the strict guidelines of social distancing. It is a tool to be used by the BURO audience, to help them reset through wellbeing, work, shopping and sustainability.
BURO.Workshop is another approach true to the BURO London ethos of digital-first marketing. The initiative will allow users to experience a virtual recreation of a brand’s key marketing pillars on multiple digital platforms. Here is a recent example of this—working with the Italian Trade Commission, BURO London produced this ‘Italy-meets-US’ digital platform meant to help Italian luxury fashion brands grow their businesses in the United States.
Buro.Code will work to help BURO London’s partners to adapt to the digital space, with the help of the publisher’s in-house creative agency. The ‘BUROfication’ of 2D press and e-commerce shots will help reimagine the digital presence of their partners (read: BURO will add their trademark ‘visually dynamic flair’ to the digital content of their partners) .
Finally, here is a word from the BURO London editorial team:
“It’s our 1st birthday. Where did the time go? Exactly one year ago, we sat in this very – ok, not this exact – seat, writing our mission statement (of sorts). We outlined what we were about, and the ways in which we wanted to serve you. We hope you agree that we have stuck to our guns, dropped deliciousness into your inbox and enriched your wardrobes and dinner party conversations. We’re using the time that we would have been celebrating IRL – which if last year is anything to go by, would have included drinks, snacks, dancing and tarot reading – to reflect. On the stories that made us laugh, and those that made us cry; on the ridiculous or revelatory ones, and all those that were as immersive as they were indulgent. On the writers whose words precious we’ve hosted. And the graphics – cor, the graphics. “It’s funny how much you grow, isn’t it? We were so sure of who we were, but as the world changed, so too has our objective. Albeit marginally. We still look at things through a luxury and experiential lens, and we’re still geared towards satiating the minds of millennials. We are, however, more committed to diversifying the BURO. voice, and to covering stories we know you rightly care about, while keeping fun and fashion and must-reads and must-sees a firm part of our DNA. “We’ve relished you being here for the pilot, but hope you’ll join us for season one, two, three and beyond. The best is yet to come.”
– BURO London Editorial
|SHARE THE STORY