BloomThis adds a new range of floral products

A blooming business


By Rachel Au

BloomThis adds a new range of floral products

In a time when subscription boxes in Malaysia were mostly beauty-based and the novelty of that idea was starting to wear off, BloomThis came into the market with a game-changing plan: a unique online subscription-based flower delivery service. This was in April 2015. However, the inspiration that propelled founders Penny Choo and Giden Lim to start this business was solely their passion towards flowers, as they revealed to us in an interview

BloomThis flower subscription boxes

Thanks to the immense success of the business, it’s only natural that they would have plans to expand and to keep things interesting. For starters, if there’s someone you’d like to send a box of flowers to but he or she lives in Singapore, you’ll soon be able to do so. Currently based in Klang Valley and Penang, BloomThis is looking to add their stamp on Singapore as part of their Southeast Asia expansion plan this year. 


The next piece of exciting news about BloomThis is that they’ve extended their product range since December 2015! It’s called On Demand Blooms and as the name suggests, customers will be able to order flowers whenever they like and have them delivered on any weekday—and the delivery is free. Same day delivery is also possible if you place the order before 12PM.

BloomThis hexagon boxes of roses

Last, but certainly not the least, BloomThis is even adding a new ‘range’ for the boxes. As much as we all adore opening a rectangle box of beautifully flowers, the new boxy addition is on par with that adoration-fresh flowers in hexagon boxes! Can’t find a vase at home or at the office? Guess it won’t be much of a worry anymore now. 


To order or subscribe to BloomThis, visit


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