Some things are meant to be experienced in person to be understood—the precise engineering of the BMW vehicles is one of them. To drive this point home, BMW Group Malaysia hosted the adrenaline-fuelled BMW Xperience, bringing its storied heritage to local auto aficionados. Held on 23 and 24 August 2025 at 1 Utama Shopping Centre, the immersive event shone the spotlight on the German automaker’s fleet of high-performance vehicles and more.
The standout of the showcase was inarguably the new BMW X3. Equipped with the BMW xDrive intelligent all-wheel drive, the vehicle promises drivers all-terrain power, and it delivers just that. Those in attendance had the opportunity to test the vehicle’s traction, handling, and stability via the BMW X3 Challenge, and the result was outstanding. From the two-wheel lift diagonal ramp to the staggered and roller ones, the BMW X3 conquered the challenges with ease.
On the other side of the lot, the BMW 2 Series Gran Coupé roared to life as guests took their place behind the wheel and navigated their way around a specially designed track that guided them through tight turns, sudden stops, and controlled accelerations. Some even took things up a notch as they sped up into mini cornering runs. The major draw of the vehicle—all-around dynamic performance—was on full display even when manoeuvred at the edge of control.
More than just a trade show, the BMW Xperience provided plenty of pit stops for those who wished to pump the brakes. The BMW Xpress Café, in particular, was a big hit among the attendees. Offering fresh pastries and good coffee by Bean Brothers, the cafe became the go-to spot before the guests headed to other booths where they got to explore the BMW Lifestyle collections and take home limited edition BMW Xperience merchandise available exclusively at the event.
Friends of BURO Diana Danielle and Leslie Png did not miss the chance to check out the BMW Xperience. Dropping by on the first day of the event, they participated in all the activities on site, including the BMW X3 Challenge. The pair also had a wheel-y good time learning about BMW’s latest offerings and the exciting upgrades that come in tow. Watch the video below to see what Diana and Leslie had to say about their time at the event:
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