Versus taps into eight young creatives for its Fall 2017 campaign

Fresh faces


By Wei Yeen Loh

Versus taps into eight young creatives for its Fall 2017 campaign

For Versus’s Fall 2017 ad campaign, Donatella Versace is redefining what it means to be a non-conformist in the creative sphere across the globe. Championing the inclusivity of subcultures without compromising their creative points of view, Versace’s cast for this season is a medley of intriguing inviduals. 


“I really admire the young creatives in the new Versus campaign,” said Versace. “I call them the Sub-Versus Generation, a community of subcultures taking a stand for their beliefs and for their individuality.”


Eight young talents make the line-up, including Canadian underground rap artist Tommy Genesis, American transgender activist Hunter Schafer, American-born English model Lily McMenamy, Tokyo-born musician and model Rina Sawayama, Irish hip-hop producer Rejjie Snow, English singer-songwriter Cosmo Pyke, London-born artist and model Wilson Oryema, and American actor and freestyle rapper Judah Lang. Photographed by Ben Toms, the campaign’s executive creative director happens to be Dazed co-founder Jefferson Hack. Below, take a look at the collage of visuals and the film short for the campaign:

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