Max Mara reopens its flagship store in Pavilion KL

Refined elegance


By Wei Yeen Loh

Max Mara reopens its flagship store in Pavilion KL

Spanning a wide 1,800 square feet, Max Mara’s newly revamped boutique in Pavilion Kuala Lumpur is a sight to behold. Firstly, it houses all the lines of the Italian clothing company, including SportMax, Mara Mara Pianoforte, Max Mara Studio and Weekend Max Mara—easy breezy for shoppers who are looking for separates for the workplace and the weekend. Within the spacious interior, customers can shop for ready-to-wear, the brand’s classic coats, shoes, bags and scarves. The boutique sports a contemporary design that resonates with the brand aesthetic, including rich wood paneling, glass walls, and opulent lighting. Window shoppers can sneak a glance through a glass facade from the exterior—a signature of every Max Mara flagship store across 100 countries worldwide.

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Customers can take a first look at Max Mara’s Pre-Fall and Fall/Winter 2017 collections, now available at the flagship. Expect a range of classic teddy coats, cashmere bonded knits and a new full-skirted silhouette from the lineup—all in a luxe colour palette of camel, cognac, grey and red. Drop by the store at Lot 2.56.00 and 2.57.00, Level 2, Pavilion Kuala Lumpur.

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