Fashion Buzz: Mingyu and Greta Lee shine in Calvin Klein’s autumn campaign—plus other fashion news you may have missed this August
ICYMI
This month’s headlines include Ralph Lauren’s final collection with Naomi Glasses, the grand opening of Fendi’s new flagship store in Hong Kong, and Calvin Klein’s latest campaign featuring Mingyu and Greta Lee.
Fendi expands with a new boutique in Hong Kong
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Hong Kong’s renowned luxury shopping avenue Canton Road has welcomed a new Fendi store. Spanning 288 square metres, the boutique boasts a facade embellished with elegant Travertine marble, echoing Roman architectural elegance, and LED arches reminiscent of the brand’s headquarters in Rome. The store offers the Women’s collection, enhanced with opulent touches of Travertine marble, wood and Verde Alga onyx. The interior is completed by designer pieces, which include Christoph Delcourt’s Nin table in walnut, Arda Yeniay’s Eternity console in Gold Salem marble, and Fendi Casa sofas and armchairs. A grand opening took place earlier this month, with Song Hye Kyo in attendance. She wore pieces from the House’s AW24 collection and carried a Peekaboo soft handbag.
Mingyu of Seventeen and Greta Lee front Calvin Klein’s latest campaign
Calvin Klein has launched its autumn campaign, starring K-pop sensation Seventeen’s Mingyu and marking Greta Lee’s debut for the brand. The campaign showcases Mingyu’s distinctive style and charisma against a vibrant gradient orange backdrop, highlighting his playful energy and expressive poses. In this collection, the jeans have been refreshed with new cuts and washes, styled with classic logo tees, mixed-wash denim layers and airy outerwear.
Meanwhile, Greta Lee’s first appearance for the American label emphasises her authentic, sensual, and empowered persona. The campaign captures her entering the day, dressed in the brand’s latest underwear collection, including Modern Cotton Air and the Sheer Marquisette’s allover lace.
Footwear brand, Sunnystep from Singapore lands on our shores
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Sunnystep means business when the brand emphasizes that “wellness starts from your feet”. The Singaporean brand has made its way to The Exchange TRX, offering mindfully engineered footwear that is really, and we mean really, comfortable. Sunnystep uses cloud cushioning technology for stable arch support, and what’s even more unique is its acupressure massage points on its insoles that gently relieve muscle tension throughout the whole day. The footwear comes in a myriad of designs, whether you prefer laces or a slip-on style, or even more formal options that will complement any look you choose for the day.
Yitong Li becomes the new face of Longchamp in China
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Longchamp has announced Yitong Li as their newest ambassador in China. According to Maison, the Chinese actress and singer has been chosen for her embodiment of elegance and refined fashion sense. Her vibrant appearance wonderfully complements Longchamp’s philosophy of energy and authenticity. Yitong will make her debut for the brand in China later this month.
Ralph Lauren reveals final release of Polo Ralph Lauren x Naiomi Glasses collection
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The third and final drop, ‘Denim Daydream’, embodies Glasses’ deep appreciation for rodeo culture, its heritage and ties to the Navajo way of life. Featuring a palette of denim and indigo shades, this collection pays homage to the traditional attire of Navajo rodeo contestants and the vibrant skies of Dinétah (Navajo Nation). It features 27 pieces embellished with traditional Navajo elements such as four-directional crosses and wedge weave motifs. The capsule is available for purchase online and at selected Ralph Lauren stores. A percentage of the proceeds from sales of the second drop will support Creative Futures Collective, an organisation dedicated to empowering the next generation of creative leaders from underrepresented communities.
Jackson Yee is the latest ambassador of Golden Goose
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Golden Goose has appointed Jackson Yee as its global brand ambassador, joining the ranks of Arturo Coello, Matteo Arnaldi, and Keegan Palmer. Known for his roles in Better Days, Full River Red, as well as hit singles like Ripples in the Heart and My Boo, Yee has been breaking barriers in Asia, emerging as one of China’s leading talents on the international stage. Reflecting on his new role, he expressed, “I am honoured to embark on this journey with Golden Goose, a brand that aims to inspire individuals to embrace their own creativity and authenticity. To kickstart this new partnership, Jackson Yee stars in the new Lighstar campaign, which blends early 2000s aesthetics with contemporary design.
Onitsuka Tiger honours 75 years of legacy in Tokyo
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Earlier this month, Onitsuka Tiger celebrated its 75th anniversary with a special event in Tokyo, running from August 9 to August 25, 2024. The celebration included a captivating photo exhibition highlighting 75 pairs of shoes that chart the brand’s evolution from its origins to its global impact. There’s also an art display inspired by the brand, a compelling short film tour of Onitsuka Tiger’s stores around the world, as well as an installation showcasing the latest collection. Additionally, you will find five exclusive anniversary items crafted to honour the brand’s milestone.
Book your slot here.
Stray Kids take over New York City with Tommy Hilfiger
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Tommy Hilfiger has reunited with Stray Kids for its autumn campaign, set against the iconic backdrop of the New York City skyline. The campaign features the group in modernised prep classics, capturing the spirit of dreaming big. Every member of the K-pop group exudes the dynamic confidence that bridges the brand’s legacy with contemporary flair. Highlights of the collection include a sleek camel wool coat, an elegant plaid oversized puffer, and refined pea coats and bombers with varsity-inspired details.
Shop the collection here.
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