Since its inception in 2006, Toms has revolutionised the way we shop with its ‘One for One’ commitment—that is, with every product purchased, the brand will help a person in need. Toms Malaysia celebrated a milestone recently with the official inauguration of their flagship store in Mid Valley Megamall, the introduction of its new One for One product—bags that save lives—and its innovative Virtual Giving Trip experience.
These bags save lives
The brand’s latest mission is to help their Giving Partners deliver materials and training needed to create safe birth conditions. Every year, 40 million women give birth in unsafe conditions without the help of a trained attendant, putting both mother and newborn at fatal risk. With every bag purchased, Toms will help provide a safe birth for a mother and baby in need.
Toms virtual giving trip
The new flagship store consists of a corner where consumers can learn more about their giving program, and experience where the other pair goes through the Virtual Giving Trip. Using custom tools and technology, the 360-degree, 3D experiential film takes you on a journey to Peru to visit Toms Giving Partner, Coprodeli, giving you an amazing virtual, firsthand experience of the impact your purchases are making.
Toms Malaysia Flagship Store is located at Lot T-003A, Level 3, Mid Valley Megamall, KL.
|SHARE THE STORY|