Exclusive: A look inside the first ever Chanel Ephemeral Boutique in Malaysia



By Wei Yeen Loh

Exclusive: A look inside the first ever Chanel Ephemeral Boutique in Malaysia

As Chanel’s flagship store in Suria KLCC undergoes a transformation before reopening later this year in November, the French luxury house is keeping things exciting with a new ephemeral boutique located on the ground floor of the same mall. This marks the first time Chanel is hosting a pop-up in Malaysia, and like every Chanel ephemeral store around the world, you can expect a unique, breathtaking space with plenty of Insta-worthy spots. 

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The 400-square metre boutique currently carries the SS18 collection, with the feminine yet vibrant palette offering a touch of contrast to the minimalistic decor. A walk inside the store sees polished concrete canvasing the walls, floors and diagonal partitions within. The concrete starkness is juxtaposed with brushed champagne gold touches that lend a modern look throughout the boutique. A noteworthy mention is the expansive glass windows of the storefront that offer a direct view into the open-plan space — altogether drawing attention to its spacious atmosphere, the perfect setting for the SS18 collection, and the collections to come, which will change every six weeks.

Watch our video below as the team takes you through a walk-through the beautiful store:

The Chanel ephemeral boutique is located at Ground Floor, G18 & G19, Suria KLCC, and will close in November, when the Chanel flagship store reopens. 

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