Kaia and Presley Gerber are the new faces of Calvin Klein’s latest campaign

A familial bond


By Wei Yeen Loh

Kaia and Presley Gerber are the new faces of Calvin Klein’s latest campaign

The Gerber siblings have officially landed their first fashion ad campaign together for Calvin Klein Inc., starring in the latest series of images for the Calvin Klein Jeans global multi-media ad campaign. Shot by renowned photographer Willy Vanderperre, this instalment features both Kaia and Presley Gerber donning the latest denim (from cutoffs to vests) while sprawling on a traditional American quilt on the ground in a barn. With a focus on family ties and the importance of unity between families, the three images are part of the #MyCalvins campaign rollout that was launched last November. 


If you thought you spotted a similar theme before from these shots, you aren’t wrong—the A$AP Mob and Solange Knowles alongside Kelela, Dev Hynes, Caroline Polachek and Adam Bainbridge of Kindness have previously starred in this campaign. According to the press release, “This campaign captures these bonds and brings to life different ways we can inspire families—both born and made—to connect with one another, and celebrate the things that unite us.”

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The campaign runs through the Spring 2018 season and will feature the crossover between multiple generations across cultures as the main theme, be it stylistically or musically. Don’t miss out on the full project here.

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