For Women, By Women: Best red underwear for CNY, Valentine’s day and beyond

Seeing red


By Kelly Lim

For Women, By Women: Best red underwear for CNY, Valentine’s day and beyond

With ongoing Chinese New Year festivities and Valentine’s Day right around the corner, the season of red is upon us. It’s no secret that the best lingerie sets out there are by women, for women and if you’re on the hunt for some pretty, confidence-boosting undergarments this month, we’ve got you covered.

From consciously-crafted colourful designs to itty-bitty silk lace ensembles and second-skin pieces that prioritise flattering fit and comfort, read on for our pick of the best red-hot lingerie for any occasion––whether you’re catching feels or catching Zs: 

Savage x Fenty

No introduction needed here––as expected, Rihanna’s Valentine’s Day edit for Savage x Fenty promises plenty of sexiness via playful silhouettes and inclusive sizes. This particular ribbon-inspired set is an entire mood, featuring custom lace, removable ties in a faux ribbon ‘Bite Me’ pattern and a satin waist tie to amp up the drama. 



Recognising that lingerie has been historically made to shape and change the female form, Cuup was born to change this idea. Their sleek, minimalist pieces arrive in forty sizes that challenge these standards with well-engineered solutions designed to accentuate real bodies. Like this full coverage bra moulded out of 3D spacer fabric? Just take their simple quiz to find your right fit. 



Shop: Nala Longline Bralette & Naya Bikini, Eberjey

Known for their soft-as-a-cloud pajamas, besties Ali Mejia and Mariela Rovito founded Eberjey to create lingerie and sleepwear that is effortless and comfortable. Feminine, preppy and undeniably soft, their designs––like this longline lace set––utilises supple, eco-friendly fabrics such as tencel and eco-bamboo. 


Dora Larsen 

Ex-lingerie buyer Georgia Larsen sure knows what she’s doing––her London-based line combines her technical expertise in lingerie with her love of design to create contemporary pieces that are both refreshing and whimsical. This translucent tulle set doesn’t sacrifice coverage nor comfort and comes in an interesting combo of sultry wine and sky blue. 



Shop: Magnolia Curvy Bralette & Magnolia G-String, Cosabella

After moving from Italy to Miami, Valeria Campello and her husband, Ugo, founded Cosabella, Italian for “everything beautiful,” in 1983. The family-run luxury intimates business continues to use handmade Renaissance-era techniques and natural dyes up till today with an expansive collection that includes over 22 sizes in gorgeous styles like the floral lace set above. 



Wonder where those briefs worn by Scarlet Johansson in the opening scene of Lost in Translation came from? This sustainable New York-based label is the answer. Founded by Central Saint Martins alum Araks Yeramyan, the eponymous brand brings colour and sexiness to everyday designs in a mix of organic and upcycled cotton, like this gorgeous silk chiffon and charmeuse set. 



Shop: Padded V-Neck Bra – Thin Strap & Leakproof High Rise, Knix

Made for real life, Toronto’s Knix has reinvented underwear with its legendary leak-proof period panties and wireless bras. Opt for this comfy second-skin dark cherry set that’ll support and see you through the days. 


Bum Cake 

Shop: Red Teddy lace, Bum Cakes

Vintage lovers, this one’s for you. Bum Cake’s treasure trove of lingerie is full of chic retro delicates and this ’80s lace teddy number comes with adjustable straps and full sheer lace throughout the bodice. 


Fleur du Mal 

Named after French poet Charles Baudelaire’s famous collection of poems, Fleur du Mal is the epitome of luxe lingerie that is stylish, powerful and sexy. The New York-based label uses the finest French lace and silks, like on this delicate violet set featuring textured silk-metallic petal embroidery. It’s no wonder everyone from Angelina Jolie to Rihanna and Ashley Graham are fans. 


Fruity Booty

Shop: Red Tiger set, Fruity Booty

Taking a playful approach to lingerie, founders Hattie Tennant and Minna Bunting launched the London-based label with a mission to make “sustainability sexy”. Cue zingy patterns like semi-sheer gingham on bras with matching globes and sweet-printed sets with frills and bows––all made entirely out of deadstock fabrics. What better way to treat yourself during the Year of the Tiger than with this tiger-inspired set?  


Read more Valentine’s Day stories here. 

Explore More